Nearly 300 chief communications officers, agency heads and educators met in Washington, DC last week for the 35th annual Page conference. Under the conference theme “Purpose, Policy & Protest: The Role of the Corporation on Social Issues,” the group discussed pressures facing businesses and CCOs in responding to increasing stakeholder expectations for corporate purpose and…… Continue reading Page Honorees Cite Important Leadership Traits Ranging From Courage to Active Listening
A Tutorial in Mentorship from an Emerging Leader
Meet Eric Winkfield, public affairs manager at Pepco, an Exelon-owned utility company that provides service to customers in Washington, D.C. and to surrounding communities in Maryland. Eric will receive this year’s Emerging Leader at the ninth annual Milestones in Mentoring gala on Oct. 26. Eric received his undergraduate degree in PR from Florida A&M University…… Continue reading A Tutorial in Mentorship from an Emerging Leader
So You’re a PR Pro Who Wants to Write a Novel? Six Tips to Make It Happen
By Rita Dragonette One of the most prevalent aspirations of public relations professionals is to—someday—write a novel. It makes sense: we have a facility with language, know its power, love words, and may even have started out as English majors with publishing dreams in our pockets. Though a really solid, beautifully written story is the…… Continue reading So You’re a PR Pro Who Wants to Write a Novel? Six Tips to Make It Happen
Marketing Legend Tom Burrell Will Receive First Betsy Plank Lifetime Mentoring Award
Tom Burrell, founder of Burrell Communications, is the first recipient of the Betsy Plank Lifetime Mentoring Award. One of the missions of the Plank Center is to recognize and promote the critical role mentors play helping to develop leaders and advance the profession. A legend in marketing communications, Tom Burrell will receive his award at…… Continue reading Marketing Legend Tom Burrell Will Receive First Betsy Plank Lifetime Mentoring Award
Make Yourself Memorable: Ask Great Questions
I met last week with a prospective student who I want to have in one of my future classes. Reason: She asked great questions. Her questions were so well organized that each answer logically led to the next question as she skillfully accumulated information that will help her decide where to pursue her graduate degree.…… Continue reading Make Yourself Memorable: Ask Great Questions
7 Proven Ways to Land a Dream Job
By Lexie Dye While thousands of students are returning to college, recent graduates have either launched their careers or are trying to nail down their initial jobs. Others are just dreaming. How do you put yourself in a position for achieving the goal you dream about? Here are some pointers that will ensure a successful…… Continue reading 7 Proven Ways to Land a Dream Job
Why College Freshmen Should Get Involved in Student Organizations
By Chelsea Journee My biggest regret throughout my college experience is that I did not get involved in student organizations my freshman year. Freshman year was a confusing time for me because I had moved from Texas to Oklahoma to attend the University of Oklahoma, specifically for its geology program. My whole life I thought I…… Continue reading Why College Freshmen Should Get Involved in Student Organizations
Remembering Kevin Lynch and 10 Qualities That Made Him a Very Special Leader and Friend
To borrow a brand tagline from one of his former clients, “nobody didn’t like Kevin Lynch.” As co-owner of an agency with his wife, Kathy Baughman, Kevin entered my life 31 years ago during a business prospecting cold call shortly after I began my Chicago PR career at Sara Lee Corporation. Kevin could have written…… Continue reading Remembering Kevin Lynch and 10 Qualities That Made Him a Very Special Leader and Friend
One Year Later: What I Have Learned in PR
By Lexi Holden July 27th was my one year work anniversary at Allison+Partners and I am so proud to say I work at this agency. In just one year, I have been involved with numerous new business pitches, traveled to different cities, met my colleagues across the nation, and have continued to better myself in…… Continue reading One Year Later: What I Have Learned in PR
Post-Graduation: Why I’m Pursuing a Master’s Degree & Why It Was One of My Best Decisions
By Alexis Bajalia My senior year of college was a whirlwind. Anxious to decide what my future life would look like, I applied and interviewed for a handful of jobs and graduate schools. All the while, I was taking a heavy course load and working as a communications intern for a health care system. Whew.…… Continue reading Post-Graduation: Why I’m Pursuing a Master’s Degree & Why It Was One of My Best Decisions