By Rita Dragonette One of the most prevalent aspirations of public relations professionals is to—someday—write a novel. It makes sense: we have a facility with language, know its power, love words, and may even have started out as English majors with publishing dreams in our pockets. Though a really solid, beautifully written story is the…… Continue reading So You’re a PR Pro Who Wants to Write a Novel? Six Tips to Make It Happen
Tag: Rita Dragonette
Pair Passion with Practicality for Optimum and Early Career Success
Kudos to long-time friend Rita Dragonette for creating and funding an innovative scholarship that will enhance future employment prospects for five lucky liberal arts majors at her alma mater, Northern Illinois University. The $5,000 scholarships will be awarded to NIU sophomore and junior liberal arts majors who choose a business minor. As this blog has…… Continue reading Pair Passion with Practicality for Optimum and Early Career Success
Reinventing Our Phone Skills
There was a time when the ability to sell/pitch/persuade via telephone was a critical point-of-entry skill into a PR career, like writing. As cubs we’d listen in on the conversations of our supervisors to see how it was done, get over our fear, and learn how to accept rejection “live,” and with the confidence that…… Continue reading Reinventing Our Phone Skills
Take General Ed First, Focus Later on Career Major
Q. I’m a college freshman majoring in business, but am seriously thinking about switching to public relations. I’m not certain, however, about the prospects for PR majors in three years. I’m also considering a major in political science or pre-law, but those job areas look even worse. What do you recommend? A. Your question…… Continue reading Take General Ed First, Focus Later on Career Major