By Andrew Davis PR professionals need to communicate in ways that actually reach the intended audience. With email as a platform, that goal can be harder than it sounds. People might receive hundreds of emails every day, and they’re not going to read every single one; as many as 34% of emails are left unread.…… Continue reading Why Emails Go Unread
PR Consulting in the AI Era? Think Small with ‘Earned Human Moments’
By Melissa Kinch I recently was introduced to a friend of a friend who does a lot of work in AI. We met up to compare notes and chat about how AI is changing public relations. During a robust conversation about the state of the industry, new friend asked me, “so what do you…… Continue reading PR Consulting in the AI Era? Think Small with ‘Earned Human Moments’
In Rapidly Changing Media Landscape, Relationships and Storytelling Matter
By Rob Hart I first spoke into a microphone as a professional broadcaster on April 22, 2000. It was the 10:30 p.m. newscast on WTMJ Radio in Milwaukee. It was the first step of a long journey in terrestrial radio. But the digital revolution was knocking on the door. Change has been the…… Continue reading In Rapidly Changing Media Landscape, Relationships and Storytelling Matter
Career and Business Reinvention Insights from Beyoncé Tour
By Paul Argenti When Beyoncé traded her sequined bodysuits for cowboy boots, she didn’t just change costumes. She demonstrated the fundamental rule of business survival: evolve or die. Beyoncé recognized that cultural dominance requires well-timed reinvention, not endless repetition of past successes. By claiming space in country music, she expanded her audience and pushed…… Continue reading Career and Business Reinvention Insights from Beyoncé Tour
Bridging the Gap Between Brand Strategy and PR Execution
By Meghan Labot For PR professionals, especially those just entering the field, understanding how brand strategy and public relations work together is critical for building campaigns that truly resonate. While PR often lives in the realm of day-to-day execution — crafting pitches, securing coverage, managing crises — its success hinges on alignment with the…… Continue reading Bridging the Gap Between Brand Strategy and PR Execution
Senior Pros: Open the Tent
Recently, I met a Northwestern communications student who said she wants to pursue a career in fashion PR. Since I had just been invited to a networking event being hosted by one of the most prominent fashion PR pros in my “Rolodex,” I offered to see if it would be OK to invite her…… Continue reading Senior Pros: Open the Tent
Before Your Internship Ends Checklist
Now that we’ve reached the midpoint of many summer internships, it’s an important time to ensure you can check off as many accomplishments as possible from the experience. No, it’s never too late to set or reset goals for the internship. Often, intern supervisors are so busy with their own jobs that they forget…… Continue reading Before Your Internship Ends Checklist
The Slow, Painful Death of the Résumé, AI ‘Slop’ & Importance of Your Network
A few years ago, I suggested to a PRSSA group that they should wad up and throw away their resumes. I reiterated the same point last year as I urged Culpwrit readers to focus on social media – particularly LinkedIn – rather than their resumes. Little did I realize at the time that…… Continue reading The Slow, Painful Death of the Résumé, AI ‘Slop’ & Importance of Your Network
How to Answer That Age-old Question: ‘So, What Do You Do?’
For the past 12 years, DePaul University’s MA program in public relations and advertising has showcased the impressive portfolios of its new graduates in a celebration that has evolved into a mini commencement. It is attended by proud parents, fellow students, faculty and Chicago ad and PR professionals – and recruiters. (See related story).…… Continue reading How to Answer That Age-old Question: ‘So, What Do You Do?’
Future PR and Advertising Pros Showcase Their Impressive Portfolios
DePaul University’s award-winning PRAD program celebrated the hard work of 23 graduate students during last week’s 12th annual Portfolio Showcase. Fellow students, families, professors and a several advertising and public relations leaders turned out to meet the graduates and view portfolios of their professional-quality work and accomplishments over the past two years. Advise-filled keynote…… Continue reading Future PR and Advertising Pros Showcase Their Impressive Portfolios