Global PR Facts and Insights

As public relations continues to grow into a significant global industry, I am pleased to learn about a student-initiated effort to develop informative overviews of the profession’s status in international markets.  PRSSA’s PR Student International Coalition (PRSIC) built a website that carries brief, easy-to-read overviews of the PR industries in 17 countries.  The country summaries provide information about…… Continue reading Global PR Facts and Insights

Avoid Naïve Networking. Make it Count

Successful networking should be an enjoyable, beneficial experience for both parties involved.  Unfortunately, too many networking overtures fall flat due to lack of preparation by individuals initiating the discussion. I found excellent networking advice from The Acton Foundation.   Based at the University of Texas, Austin, the Acton Foundation provides teachers and aspiring entrepreneurs with a wide variety of courses and…… Continue reading Avoid Naïve Networking. Make it Count

Job Interview Tips: Be Informed, Positive

Q.  As an agency HR director, I interview many candidates and am often amazed with what they tell me.  Several of my colleagues share horror stories about inappropriate comments during interviews with several college students, recent grads and even veteran PR pros.  And it doesn’t do their candidacies any good when they talk about the desperate nature of their job searches, or…… Continue reading Job Interview Tips: Be Informed, Positive

Social Media, Business Gaining Influence in PR Curriculum Due to Talent Demand

   Social media accounts for a small fraction of most budgets, but client demand to add it to the PR mix is causing a boom in hiring of digital-savvy talent in corporations and agencies. Most agencies, including mine, are expanding their presence in everything digital–hiring social media gurus and identifying existing individuals who understand the space.  One major corporation,…… Continue reading Social Media, Business Gaining Influence in PR Curriculum Due to Talent Demand

All Is Not Lost for the Class of 2009

One of my favorite New York Times columns, Career Couch, yesterday answered four important questions on the minds of the Class of 2009.  Bottom line, writer Eilene Zimmerman says the job situation is troubling, but it certainly isn’t hopeless.  The column also refers to two websites we hadn’t previously heard about–PricewaterhouseCoopers career site and CollegeRecruiter.com.  Although not…… Continue reading All Is Not Lost for the Class of 2009

Career Quick Start Via Volunteerism

Tom O’Keefe graduated from Villanova University last year and asked himself “now what”?  He found his answer and writes about it in a short, thoughtful post on Career Realism.  In this bleak job market, Tom answered his own question with another question:  “Did you know you don’t necessarily need a job or internship to gain relevant experience in your…… Continue reading Career Quick Start Via Volunteerism

PR Grads: Job or Advanced Degree?

Mark your calendars for 10:30 a.m. CT on Wednesday, April 15.  The Plank Center for Leadership in Public Relations is hosting a timely webinar that addresses one of the most-asked questions I receive from college seniors and young professionals:  “Should I seek/continue in a job or take a couple of years off to pursue a graduate…… Continue reading PR Grads: Job or Advanced Degree?