Global PR Facts and Insights

As public relations continues to grow into a significant global industry, I am pleased to learn about a student-initiated effort to develop informative overviews of the profession’s status in international markets. 

PRSSA’s PR Student International Coalition (PRSIC) built a website that carries brief, easy-to-read overviews of the PR industries in 17 countries.  The country summaries provide information about market size and status of PR as a profession. 

Upon reading the 17 summaries, you get a clear picture about the fast growth of PR globally.  Sophisticated PR operations exist in The Netherlands, Spain and other countries where the industry only began to emerge in the 1950s.  And PR is already among the top five professions in China. 

PRSSA plans to add other countries to the site, but the major markets currently are represented. 

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