By Kevin Oates If agency years are like dog years, I’m celebrating my 182nd at Ketchum this month. It will be my last. Twenty-six years ago, I graduated from the University of Southern California Annenberg School for Communications with a degree in Public Relations. I was fortunate that some amazing professors and veterans of…… Continue reading Show Up to Lead . . . And Other Lessons Learned During Two+ Decades at a Global Agency
Category: Guest Post
PR Pros: Pay Attention to Horror
By Ceci Edelberg I am no trend forecaster; I am just a very informed (possibly chronically online) Gen Zer who loves the intersection between politics, pop culture and PR. And with all the authority that those qualifications grant me, I wholeheartedly believe that horror is the next big thing for PR. Here is the…… Continue reading PR Pros: Pay Attention to Horror
‘Why I chose a career in PR, and why I sent myself out to pasture’
By Adrian Gianforti I thought working at a PR agency right out of college was career suicide. In fact, I didn’t even consider PR agencies to be an option for me. I had a ballooned ego and I thought I was going to be a big event planner in New York City and be,…… Continue reading ‘Why I chose a career in PR, and why I sent myself out to pasture’
Embrace the ‘Cold Call’ For All It’s Worth
By Calloway Newman As my college years are dwindling to an end, I am reflecting on how beneficial cold calling was throughout these years. Let’s be real, when I first had to make cold calls, I was terrified. My voice would shake as I dialed the numbers, knowing my coworkers heard me struggle through…… Continue reading Embrace the ‘Cold Call’ For All It’s Worth
Show Me The Money: How To Talk About Your Salary
By Tom Martin I host a twice-monthly podcast called “Mindful Mentoring.” It’s produced by the Martin Center for Mentorship at the College of Charleston. Of the 28 episodes we’ve produced so far, one of the latest ones seems to have struck a particularly responsive chord. It’s called “Show Me the Money” and it’s about…… Continue reading Show Me The Money: How To Talk About Your Salary
Seniors: Now is the Time to Set Yourself Up for Success
By Tiffin Jernstedt Seniors, your final semester is here, and now is the time to set yourself up for success after graduation. The transition from college to career can feel overwhelming, but small, consistent actions will make a big impact. Here are a few things to keep in mind: Update your LinkedIn and engage.…… Continue reading Seniors: Now is the Time to Set Yourself Up for Success
Work from Home – Privilege or Imperative?
By Mark Cohen As the pandemic has abated over the past several years, a pseudo-debate has emerged throughout many companies as to whether “working from home” policies should continue. I say a “pseudo-debate” because many employees believe that they have a consequential voice and vote in the matter. Like it or not they do…… Continue reading Work from Home – Privilege or Imperative?
Building Your PR Career: Why Mastering AI Matters
By Teri Llach Public relations is all about interacting with the public on behalf of an organization. PR professionals might wonder where they fit in a world where customer engagement is increasingly coming from machines. The good news is that the growing use of AI works perfectly in line with PR goals. By focusing…… Continue reading Building Your PR Career: Why Mastering AI Matters
How LinkedIn is Preparing Me for a PR Career
By Katherine Tankersley As a Journalism and Advertising student interested in public relations, I am constantly looking for ways to develop my writing skills to prepare for career opportunities in public relations (PR). I am a fully online student at Southern Illinois University Carbondale (SIUC). Unfortunately, only the journalism degree is fully online –…… Continue reading How LinkedIn is Preparing Me for a PR Career
6 Essential Ingredients to Successfully Launching Your Own PR Firm
By Nick Kalm In the summer of 2002, after a little more than five years at Edelman simultaneously running two successful practices, I was wrestling with making a change. I had interviewed to run three other PR firms’ Chicago offices but passed on each. They seemed like smaller versions of the world I was…… Continue reading 6 Essential Ingredients to Successfully Launching Your Own PR Firm