By Tiffin Jernstedt Seniors, your final semester is here, and now is the time to set yourself up for success after graduation. The transition from college to career can feel overwhelming, but small, consistent actions will make a big impact. Here are a few things to keep in mind: Update your LinkedIn and engage.…… Continue reading Seniors: Now is the Time to Set Yourself Up for Success
Category: Guest Post
Work from Home – Privilege or Imperative?
By Mark Cohen As the pandemic has abated over the past several years, a pseudo-debate has emerged throughout many companies as to whether “working from home” policies should continue. I say a “pseudo-debate” because many employees believe that they have a consequential voice and vote in the matter. Like it or not they do…… Continue reading Work from Home – Privilege or Imperative?
Building Your PR Career: Why Mastering AI Matters
By Teri Llach Public relations is all about interacting with the public on behalf of an organization. PR professionals might wonder where they fit in a world where customer engagement is increasingly coming from machines. The good news is that the growing use of AI works perfectly in line with PR goals. By focusing…… Continue reading Building Your PR Career: Why Mastering AI Matters
How LinkedIn is Preparing Me for a PR Career
By Katherine Tankersley As a Journalism and Advertising student interested in public relations, I am constantly looking for ways to develop my writing skills to prepare for career opportunities in public relations (PR). I am a fully online student at Southern Illinois University Carbondale (SIUC). Unfortunately, only the journalism degree is fully online –…… Continue reading How LinkedIn is Preparing Me for a PR Career
6 Essential Ingredients to Successfully Launching Your Own PR Firm
By Nick Kalm In the summer of 2002, after a little more than five years at Edelman simultaneously running two successful practices, I was wrestling with making a change. I had interviewed to run three other PR firms’ Chicago offices but passed on each. They seemed like smaller versions of the world I was…… Continue reading 6 Essential Ingredients to Successfully Launching Your Own PR Firm
Develop a PR Superpower: The Art of Networking
By Nicole Paulson Networking. For some, it’s as natural as breathing. For others, it’s about as appealing as a trip to the DMV. But fear not, mastering the art of networking is a superpower anyone can unlock. Think of it like leveling up your social skills. You’ll be the networking ninja who always knows…… Continue reading Develop a PR Superpower: The Art of Networking
Dealing with Job Elimination: Navigating Uncertainty
By Alicia Thompson For those about to embark on their career journey or those new to the world of work, a job elimination can be one of the most challenging experiences of a career. It often comes suddenly, disrupting routines, financial stability, and, for many, a sense of identity. The feelings of loss, frustration,…… Continue reading Dealing with Job Elimination: Navigating Uncertainty
Ruth Edelman’s “Top 10 Tips for a Purposeful Life”
By Sadie Guffy Starting my journey at RUTH was special from the very first day. I knew this role held a unique significance, not just because of the talented team behind it but also because of its namesake — Ruth Edelman. Ruth was a powerhouse within the Edelman agency, renowned for her advocacy and…… Continue reading Ruth Edelman’s “Top 10 Tips for a Purposeful Life”
Lessons Learned by Future Pros at PRSSA ICON 2024
In the early hours of October 13th, the DePaul PRSSA executive board packed their bags and boarded the first flight to Anaheim, CA, ready to attend PRSSA’s annual International Conference (ICON). For all but one member, this was their first time at ICON—a thrilling yet slightly daunting introduction to the world of public relations…… Continue reading Lessons Learned by Future Pros at PRSSA ICON 2024
Is Business Casual Becoming More Casual Than Business?
By Alicia Webb I recently had the opportunity to visit the Chicago offices of Amazon and Salesforce. The offices of these two tech giants were everything you would expect—amazing city views, the very best technology, a lot of free (fancy) coffee and snacks among many other employee perks. I understood why they want employees to return…… Continue reading Is Business Casual Becoming More Casual Than Business?