By John Millen Warren Buffett, the 94-year-old legendary investor, yesterday announced that he will be retiring as CEO of Berkshire Hathaway at the end of the year. You may know Buffett as one of the world’s richest people. You may have seen him on TV or as a rock star speaker talking to thousands…… Continue reading Warren Buffett’s Communication Secrets
Category: Guest Post
Don’t Try to ‘Spin’ a Crisis
By Chris Beard Whenever I speak with students or early-career PR professionals about crisis communication, I often hear the same question: “Isn’t crisis comms just putting a PR spin on bad situations to make clients look better?” My answer? That couldn’t be more wrong. During a crisis, your messaging needs to: Be factual/ accurate…… Continue reading Don’t Try to ‘Spin’ a Crisis
‘Hers Was Just Better’
By Jill O’Mahony Stewart She was a math major taking a lot of elective art history classes. I was an art major taking a lot of required art history classes. I was a mediocre student. But this time, I had really studied for the essay test. Maybe I got a B, or B-. I…… Continue reading ‘Hers Was Just Better’
Reframing PR in a Multipolar World: The Urgency of Global Business Acume
By Sarah Ogden This week, I had the pleasure of speaking to a group of future communicators at the University of Florida, for a course led by the incredible Patrick Ford. My session followed a talk led by the sage wisdom of an industry leader who has walked many corridors of power and demonstrated…… Continue reading Reframing PR in a Multipolar World: The Urgency of Global Business Acume
Where PR Meets Promotion: Blending Digital and Physical for Deeper Engagement
By Howie Turkenkopf Promotional marketing isn’t just about slapping a logo on a product – it’s a strategic powerhouse in modern marketing, communications and public relations (PR). It goes beyond brand awareness, forging real connections with audiences in a way that sticks. While once limited to branded merchandise like apparel, office supplies and…… Continue reading Where PR Meets Promotion: Blending Digital and Physical for Deeper Engagement
Show Up to Lead . . . And Other Lessons Learned During Two+ Decades at a Global Agency
By Kevin Oates If agency years are like dog years, I’m celebrating my 182nd at Ketchum this month. It will be my last. Twenty-six years ago, I graduated from the University of Southern California Annenberg School for Communications with a degree in Public Relations. I was fortunate that some amazing professors and veterans of…… Continue reading Show Up to Lead . . . And Other Lessons Learned During Two+ Decades at a Global Agency
PR Pros: Pay Attention to Horror
By Ceci Edelberg I am no trend forecaster; I am just a very informed (possibly chronically online) Gen Zer who loves the intersection between politics, pop culture and PR. And with all the authority that those qualifications grant me, I wholeheartedly believe that horror is the next big thing for PR. Here is the…… Continue reading PR Pros: Pay Attention to Horror
‘Why I chose a career in PR, and why I sent myself out to pasture’
By Adrian Gianforti I thought working at a PR agency right out of college was career suicide. In fact, I didn’t even consider PR agencies to be an option for me. I had a ballooned ego and I thought I was going to be a big event planner in New York City and be,…… Continue reading ‘Why I chose a career in PR, and why I sent myself out to pasture’
Embrace the ‘Cold Call’ For All It’s Worth
By Calloway Newman As my college years are dwindling to an end, I am reflecting on how beneficial cold calling was throughout these years. Let’s be real, when I first had to make cold calls, I was terrified. My voice would shake as I dialed the numbers, knowing my coworkers heard me struggle through…… Continue reading Embrace the ‘Cold Call’ For All It’s Worth
Show Me The Money: How To Talk About Your Salary
By Tom Martin I host a twice-monthly podcast called “Mindful Mentoring.” It’s produced by the Martin Center for Mentorship at the College of Charleston. Of the 28 episodes we’ve produced so far, one of the latest ones seems to have struck a particularly responsive chord. It’s called “Show Me the Money” and it’s about…… Continue reading Show Me The Money: How To Talk About Your Salary