By Katherine Tankersley As a Journalism and Advertising student interested in public relations, I am constantly looking for ways to develop my writing skills to prepare for career opportunities in public relations (PR). I am a fully online student at Southern Illinois University Carbondale (SIUC). Unfortunately, only the journalism degree is fully online –…… Continue reading How LinkedIn is Preparing Me for a PR Career
Category: Guest Post
6 Essential Ingredients to Successfully Launching Your Own PR Firm
By Nick Kalm In the summer of 2002, after a little more than five years at Edelman simultaneously running two successful practices, I was wrestling with making a change. I had interviewed to run three other PR firms’ Chicago offices but passed on each. They seemed like smaller versions of the world I was…… Continue reading 6 Essential Ingredients to Successfully Launching Your Own PR Firm
Develop a PR Superpower: The Art of Networking
By Nicole Paulson Networking. For some, it’s as natural as breathing. For others, it’s about as appealing as a trip to the DMV. But fear not, mastering the art of networking is a superpower anyone can unlock. Think of it like leveling up your social skills. You’ll be the networking ninja who always knows…… Continue reading Develop a PR Superpower: The Art of Networking
Dealing with Job Elimination: Navigating Uncertainty
By Alicia Thompson For those about to embark on their career journey or those new to the world of work, a job elimination can be one of the most challenging experiences of a career. It often comes suddenly, disrupting routines, financial stability, and, for many, a sense of identity. The feelings of loss, frustration,…… Continue reading Dealing with Job Elimination: Navigating Uncertainty
Ruth Edelman’s “Top 10 Tips for a Purposeful Life”
By Sadie Guffy Starting my journey at RUTH was special from the very first day. I knew this role held a unique significance, not just because of the talented team behind it but also because of its namesake — Ruth Edelman. Ruth was a powerhouse within the Edelman agency, renowned for her advocacy and…… Continue reading Ruth Edelman’s “Top 10 Tips for a Purposeful Life”
Lessons Learned by Future Pros at PRSSA ICON 2024
In the early hours of October 13th, the DePaul PRSSA executive board packed their bags and boarded the first flight to Anaheim, CA, ready to attend PRSSA’s annual International Conference (ICON). For all but one member, this was their first time at ICON—a thrilling yet slightly daunting introduction to the world of public relations…… Continue reading Lessons Learned by Future Pros at PRSSA ICON 2024
Is Business Casual Becoming More Casual Than Business?
By Alicia Webb I recently had the opportunity to visit the Chicago offices of Amazon and Salesforce. The offices of these two tech giants were everything you would expect—amazing city views, the very best technology, a lot of free (fancy) coffee and snacks among many other employee perks. I understood why they want employees to return…… Continue reading Is Business Casual Becoming More Casual Than Business?
A Guide For Young Professionals Seeking A Public Relations Role
By John Webber In today’s dynamic job market, a career change can be a strategic move to align your professional path with personal aspirations and evolving industry trends. For young professionals interested in public relations, navigating a career transition requires careful planning, skill development, and a proactive approach. By understanding your motivations, researching opportunities,…… Continue reading A Guide For Young Professionals Seeking A Public Relations Role
Paving a Legacy, Why Mentoring Matters
By Jane Dvorak, APR, Fellow PRSA Recently, I had the honor of having a mentoring award named for me, the Jane Dvorak Mentor of the Year Award, how crazy is that? Crazy, because I feel it comes quite naturally and frankly, that I have benefited greatly from the experience of those relationships built. I had…… Continue reading Paving a Legacy, Why Mentoring Matters
5 Ways to Do PR like Disney
By James Warda While guesting on the “Skull Rock Podcast,” I listened intently as the host, David Bossert, author and former Producer, Creative Director and Head of Special Projects for Walt Disney Animation Studios, shared what he believes make up the best Disney stories. “They include a storyline you care about,” David said, “along…… Continue reading 5 Ways to Do PR like Disney