Importance of Openness, Collaboration and Goals in Successful Agency/Client Relationships

By Kaylee Harrington Stacia Doss is driven by her passion for writing, and she has been able to tap that throughout her extensive range of agency and in-house communications experiences, including her current job as Content Marketing Manager at McKesson and earlier positions —  Communications Consultant for Blue Cross and Blue Shield, Senior Coordinator of Marketing…… Continue reading Importance of Openness, Collaboration and Goals in Successful Agency/Client Relationships

Hone Your PR Skills to Make a Difference in the Healthcare Community

By Luke Smith Healthcare and public relations interact much more often than you might think. We’ve seen more than enough evidence of this during the COVID-19 pandemic, in which PR has been tapped to send important public information, promote vaccination, and stem the tide of the virus. But there’s plenty more long-term good a public…… Continue reading Hone Your PR Skills to Make a Difference in the Healthcare Community

Soft Skills Tips for New PR Pros

By Mark Mohammadpour Every year I am so impressed with the quality of public relations students about to start their careers. Through PRSSA, internships, and student-run agencies, tomorrow’s leaders are learning in real-time how to strategize and execute campaigns that deliver business impact. Knowing the challenges that new professionals face in the first several years…… Continue reading Soft Skills Tips for New PR Pros

Media Pitches Create Proud Moments, Career Success

By Marina Rutter How do you get your client featured in the New York Times? In her seven years in a public relations career, Neda Veselinovic, communications manager at Motorola Solutions, has already led press trips abroad, managed healthcare communications during a global pandemic, and helped her clients get featured in major news outlets. When…… Continue reading Media Pitches Create Proud Moments, Career Success

Pursue Your Career Aspirations, Even if You Have to Quit a Good Job or Two to Get There

By Kameron Stanko Influenced by his dad and a realization that he lacked the discipline and will to work independently, Luis Agostini joined the Marine Corps as a combat correspondent in public affairs – the perfect job for a mix of field and office work. He described his job as a combat correspondent as a…… Continue reading Pursue Your Career Aspirations, Even if You Have to Quit a Good Job or Two to Get There

Key to Successful Client Relations: Overcommunicate

By Kathryn Smith Rhett Ahlander’s creative side showed itself at the age of 11, when he would make up and design his own logos and ads in a journal, although sadly those are lost in time. After briefly attending med school, Ahlander went back to his original passion for advertising and attended Utah Valley University,…… Continue reading Key to Successful Client Relations: Overcommunicate

Top Networking Tips for Students Pursuing PR Careers

By Mike Khorev Networking is important for college students as they prepare for their future professional careers. Today, success in the corporate world doesn’t only stem from academic excellence. Rather, according to a 2016 article by Forbes, it’s a combination of academic success and the ability to network with the right people in the professional…… Continue reading Top Networking Tips for Students Pursuing PR Careers

Considerations for Becoming a PR Specialist

By Luke Smith Our ultra-connected digital landscape has connected our world in some incredible ways. It also means clear communication is especially important. For public figures, brands, or public services, clarity can drive positive engagement. On the other hand, the smallest misstep in messaging can spread around the globe in an instant. This means skilled…… Continue reading Considerations for Becoming a PR Specialist

Sexy and Employee Communications? It’s Happening. The high-demand communication job nobody knows about

By Mark Dollins Ever seen the words “sexy” and “employee communications” used together? In the world of PR and Communications, chances are pretty good that most communication students don’t see that combination much, if ever. In fact, based on how many academic institutions offer full-semester classes on employee communications, it’s doubtful most communication students know…… Continue reading Sexy and Employee Communications? It’s Happening. The high-demand communication job nobody knows about

Unexpected Pandemic Side Effect: Many Rethink Personal and Career Goals

By David Gallagher Last week I posted some news on my personal social media feeds about a – my –  decision to leave a good job with nice people. Here’s the post as it appeared, first on Instagram (reposted automatically to Facebook), and then on Twitter as a thread, and ultimately LinkedIn: Work news ……… Continue reading Unexpected Pandemic Side Effect: Many Rethink Personal and Career Goals