By Mary Lee Montague I’m a list person. In today’s fast-moving world, it’s easy to feel pulled in a thousand directions at once. Between career goals, personal responsibilities, and everything in between, our brains can feel like overstuffed filing cabinets—papers crammed in with no order, and nothing where you need it. That’s where the humble…… Continue reading The Power of Making Lists: Turn Chaos Into Clarity
Category: Advice from a Pro
Page Honorees Endorse Mentorship, DEI and Value of Resourcefulness
Students and young PR pros aspiring for successful careers will gain important insights and “North Star” guidance from this year’s recipients of the two top Page Society awards – Andy Polansky and Ken Makovsky. Susan Howe, CEO at The Weber Shandwick Collective, introduced the 2025 Page Hall of Fame Award, Andy Polansky. “As…… Continue reading Page Honorees Endorse Mentorship, DEI and Value of Resourcefulness
Navigating Job Search Rejection and Ghosting
Far too many corporations and agencies do a lousy job of closing the loop with prospective candidates. Come on, folks. We can do better. While 75 percent of job seekers applying for jobs never receive acknowledgement of their applications being received (CareerBuilders.com), even applicants reaching the initial interview stage regularly face similar ghosting or…… Continue reading Navigating Job Search Rejection and Ghosting
Successful Careers Are More About Impact Than Personal Achievement
Successful completion of a master’s degree program and its foundation for career success were powerfully woven into a recommendation-filled message by veteran communications leader Kathryn Beiser during her recent “mini-commencement address” to graduates of the PROCOM grad program at DePaul University. “Kathy’s remarks to Cohort 4 were an important and timely reminder that career…… Continue reading Successful Careers Are More About Impact Than Personal Achievement
Why Emails Go Unread
By Andrew Davis PR professionals need to communicate in ways that actually reach the intended audience. With email as a platform, that goal can be harder than it sounds. People might receive hundreds of emails every day, and they’re not going to read every single one; as many as 34% of emails are left unread.…… Continue reading Why Emails Go Unread
PR Consulting in the AI Era? Think Small with ‘Earned Human Moments’
By Melissa Kinch I recently was introduced to a friend of a friend who does a lot of work in AI. We met up to compare notes and chat about how AI is changing public relations. During a robust conversation about the state of the industry, new friend asked me, “so what do you…… Continue reading PR Consulting in the AI Era? Think Small with ‘Earned Human Moments’
In Rapidly Changing Media Landscape, Relationships and Storytelling Matter
By Rob Hart I first spoke into a microphone as a professional broadcaster on April 22, 2000. It was the 10:30 p.m. newscast on WTMJ Radio in Milwaukee. It was the first step of a long journey in terrestrial radio. But the digital revolution was knocking on the door. Change has been the…… Continue reading In Rapidly Changing Media Landscape, Relationships and Storytelling Matter
Career and Business Reinvention Insights from Beyoncé Tour
By Paul Argenti When Beyoncé traded her sequined bodysuits for cowboy boots, she didn’t just change costumes. She demonstrated the fundamental rule of business survival: evolve or die. Beyoncé recognized that cultural dominance requires well-timed reinvention, not endless repetition of past successes. By claiming space in country music, she expanded her audience and pushed…… Continue reading Career and Business Reinvention Insights from Beyoncé Tour
Bridging the Gap Between Brand Strategy and PR Execution
By Meghan Labot For PR professionals, especially those just entering the field, understanding how brand strategy and public relations work together is critical for building campaigns that truly resonate. While PR often lives in the realm of day-to-day execution — crafting pitches, securing coverage, managing crises — its success hinges on alignment with the…… Continue reading Bridging the Gap Between Brand Strategy and PR Execution
Senior Pros: Open the Tent
Recently, I met a Northwestern communications student who said she wants to pursue a career in fashion PR. Since I had just been invited to a networking event being hosted by one of the most prominent fashion PR pros in my “Rolodex,” I offered to see if it would be OK to invite her…… Continue reading Senior Pros: Open the Tent