By Meghan Labot For PR professionals, especially those just entering the field, understanding how brand strategy and public relations work together is critical for building campaigns that truly resonate. While PR often lives in the realm of day-to-day execution — crafting pitches, securing coverage, managing crises — its success hinges on alignment with the…… Continue reading Bridging the Gap Between Brand Strategy and PR Execution
Category: Advice from a Pro
Senior Pros: Open the Tent
Recently, I met a Northwestern communications student who said she wants to pursue a career in fashion PR. Since I had just been invited to a networking event being hosted by one of the most prominent fashion PR pros in my “Rolodex,” I offered to see if it would be OK to invite her…… Continue reading Senior Pros: Open the Tent
Before Your Internship Ends Checklist
Now that we’ve reached the midpoint of many summer internships, it’s an important time to ensure you can check off as many accomplishments as possible from the experience. No, it’s never too late to set or reset goals for the internship. Often, intern supervisors are so busy with their own jobs that they forget…… Continue reading Before Your Internship Ends Checklist
How to Answer That Age-old Question: ‘So, What Do You Do?’
For the past 12 years, DePaul University’s MA program in public relations and advertising has showcased the impressive portfolios of its new graduates in a celebration that has evolved into a mini commencement. It is attended by proud parents, fellow students, faculty and Chicago ad and PR professionals – and recruiters. (See related story).…… Continue reading How to Answer That Age-old Question: ‘So, What Do You Do?’
Communicating With Heart: Balancing Empathy and Strategy in Nonprofit PR
By Jeremy Silverstein In the world of nonprofit public relations, impact isn’t just measured in media mentions or campaign reach; it’s measured in lives changed, communities strengthened, and missions advanced. For young PR professionals entering this meaningful sector, there’s a delicate balance to strike — blending strategy with heart, metrics with meaning, and outcomes…… Continue reading Communicating With Heart: Balancing Empathy and Strategy in Nonprofit PR
5 Simple Tips to Overcome Your Fears of Networking
By Tiffin Jernstedt Over the course of my recent international travels with my son and daughter, Ace and V—and while hosting Talk Shop networking events in different cities—I’ve been asked the same question over and over again, “How do you network so naturally?” The truth is, I don’t overthink it. But I do practice…… Continue reading 5 Simple Tips to Overcome Your Fears of Networking
What Hiring Managers Really Want to See on Your Resume and LinkedIn
By Sajan Prajapati In today’s competitive public relations job market, a resume and LinkedIn profile are not just summaries of your previous work; they are your first impression, your brand, and the keys to opening career doors. Hiring managers are bombarded with resumes for dozens, sometimes hundreds, of the same position. If you want…… Continue reading What Hiring Managers Really Want to See on Your Resume and LinkedIn
Behind the Screen: Exploring the World of Influencer Marketing
Social media influencers create and post content on social media, growing a large following. For brands, “influencers are a vehicle to their audiences,” says Jenny Heinrich, who has taught DePaul students about influencer marketing for six years. With over 25 years of experience, Heinrich is a Top 30 US Pioneer in Influencer Marketing. In…… Continue reading Behind the Screen: Exploring the World of Influencer Marketing
Warren Buffett’s Communication Secrets
By John Millen Warren Buffett, the 94-year-old legendary investor, yesterday announced that he will be retiring as CEO of Berkshire Hathaway at the end of the year. You may know Buffett as one of the world’s richest people. You may have seen him on TV or as a rock star speaker talking to thousands…… Continue reading Warren Buffett’s Communication Secrets
When You Get the Chance, Attend Your Class Reunion
As the reunion season moves into high gear, I was reminded this weekend about the importance of these rituals. My advice: When the opportunity arises, don’t miss yours! I returned to my high school reunion and picked up where I left off decades ago with classmates who – thanks to social media – have…… Continue reading When You Get the Chance, Attend Your Class Reunion