Game-changing CPG and Marketing Veteran, Mother of Three is Quite the ‘Fynd’

  By Sonia Sotello and Caroline Biedron Spend a few minutes chatting with Karuna Rawal and you’ll quickly understand why she is a celebrated and sought-after brand builder. For more than 25 years, Rawal has worked on well-established brands, including Folgers coffee and Jif peanut butter while at Procter & Gamble, and on Sara Lee and…… Continue reading Game-changing CPG and Marketing Veteran, Mother of Three is Quite the ‘Fynd’

#OpenToWork is Open for Debate: Good Idea or Bad?

  After speaking with University of Florida PR students recently, I received LinkedIn connection requests from several of them—primarily seniors who are anxiously focused on what they’ll be doing upon graduation. Many of their LinkedIn profile photos were framed with the #OpenToWork hashtag. While nobody debates the critical role LinkedIn plays in a job search,…… Continue reading #OpenToWork is Open for Debate: Good Idea or Bad?

My New Year’s Resolution? Proof Everything!

  By Jill O’Mahony Stewart CHICAGO PUBIC SCHOOLS I can’t shake this recent email exchange tagged “Requesting input from the communications team” on a script in development. Colleague: “I am not looking for typos or grammar help but instead more for feedback on whether or not this properly sets the stage …” Me: [sensing my…… Continue reading My New Year’s Resolution? Proof Everything!

Expand Your LinkedIn Network During Holidays

  Last week, I advised students at Brigham Young University-Idaho to tear up their resumes and focus on their LinkedIn profiles. The same advice applies to in-person holiday networking which may take another year or two to return to pre-pandemic levels of opportunity. So, devote the hours you might otherwise have spent at a social…… Continue reading Expand Your LinkedIn Network During Holidays

PR Imperative: Manage Good Relationships and Don’t Burn Bridges 

By Keala Bilbao  Public Relations thrives on building and maintaining relationships with different publics. Melody Cowan knows this firsthand thanks to her wide-ranging career.  Melody, the culprit behind the viral and media attention of Patti Labelle’s famous sweet potato pies, says maintaining her unique experiences and relationships helped her navigate her public relations career.  It…… Continue reading PR Imperative: Manage Good Relationships and Don’t Burn Bridges 

How to Avoid Awkward Holiday Conversations

By John Millen Ah, the holidays. It’s that special time of year when we slow down, eat too much food and…engage in awkward conversations. Whether your business and family holiday gatherings are in-person or virtual, you’ll face the same old challenges in communicating during this season. While it can often be nice to mingle, sometimes…… Continue reading How to Avoid Awkward Holiday Conversations

Foodie Moves In-House After Successful Agency Career

By Madi Shaw Initially wanting to be a lawyer, Caitlin Gustman found her way into the world of public relations through the help of DePaul University’s Master of Arts in Public Relations and Advertising program along with the mentorship of a professor who would help her get her foot in the door at one of the industry’s…… Continue reading Foodie Moves In-House After Successful Agency Career

Importance of Openness, Collaboration and Goals in Successful Agency/Client Relationships

By Kaylee Harrington Stacia Doss is driven by her passion for writing, and she has been able to tap that throughout her extensive range of agency and in-house communications experiences, including her current job as Content Marketing Manager at McKesson and earlier positions —  Communications Consultant for Blue Cross and Blue Shield, Senior Coordinator of Marketing…… Continue reading Importance of Openness, Collaboration and Goals in Successful Agency/Client Relationships

Soft Skills Tips for New PR Pros

By Mark Mohammadpour Every year I am so impressed with the quality of public relations students about to start their careers. Through PRSSA, internships, and student-run agencies, tomorrow’s leaders are learning in real-time how to strategize and execute campaigns that deliver business impact. Knowing the challenges that new professionals face in the first several years…… Continue reading Soft Skills Tips for New PR Pros