Ask anyone who has taken one of my classes, and they might tell you how often I harp on about the importance of increasing their LinkedIn connections if they want to be taken seriously by prospective employers. Most students politely listen and say they will try, and now and then, I’ll hear from students…… Continue reading Why Every PR Student and Young Pro Should Have 500+ LinkedIn Connections (and How to Get Them)
10 Tips for Launching a PR Job Search in 2026
While the PR employment market looks a bit blurry at the start of the new year, serious job seekers can’t let that derail their search plans. In my recent conversations with agency hiring managers and recruiters, a common theme has emerged: there will be plenty of hiring for entry- and mid-level positions during the first…… Continue reading 10 Tips for Launching a PR Job Search in 2026
Top 10 Blog Posts of 2025
As the calendar is about to turn over into the 18th year of Culpwrit, I enjoyed looking back at all the posts of the past year and want to call your attention to the readers’ top 10 posts of 2025. I also want to thank the thousands of readers – mostly students and young…… Continue reading Top 10 Blog Posts of 2025
Don’t Suspend Your Job Search During Holidays
During an email exchange last month with an unemployed friend who is looking for a job, we had difficulty finding a time for a Zoom call due to his jammed schedule, not mine. When we finally talked yesterday afternoon, he explained how busy he has been with conversations and initial interviews with several organizations.…… Continue reading Don’t Suspend Your Job Search During Holidays
PR Student Takes Full Advantage of a ‘Career Transformational’ Moment
By Sophie Cadran “This is one of those moments that could be transformational in your career.” No pressure, right? I did my research. I made my list of people I wanted to meet. As the room began to fill with students and professionals, I spotted a woman standing alone at a table and thought, “Here we go.” As a…… Continue reading PR Student Takes Full Advantage of a ‘Career Transformational’ Moment
Perils, Promises, Potential: Brainstorming Then & Now
By Jill O’Mahony Stewart News that Six Flags is closing two parks in Maryland made me nostalgic for one of the greatest campaigns of my PR career. And it made me think about how it came to be. Brainstorming in the agency world is the most fun part of the job. Our creative director…… Continue reading Perils, Promises, Potential: Brainstorming Then & Now
‘Luckiest Woman in PR’ Reminds Pros to be Truthtellers
“We live in a time when truth is being twisted, when myths move faster than facts, and when trust feels fragile,” warned Grace Leong in her acceptance remarks upon receiving the Gold Anvil, PRSA’s lifetime achievement award. Urging PR professionals to “elevate truth above myth,” Grace cited President John F. Kennedy’s prophetic words: “The…… Continue reading ‘Luckiest Woman in PR’ Reminds Pros to be Truthtellers
Mini Leadership Masterclass from Successful CEO
By Mike Santoro I recently had the privilege of attending an Economic Club of Chicago dinner that featured a conversation between Eli Lilly CEO Dave Ricks and United Airlines President Brett Hart. It was a masterclass in leadership and how to accelerate one’s career. Ricks was the featured speaker and shared candid insights from…… Continue reading Mini Leadership Masterclass from Successful CEO
The Power of Making Lists: Turn Chaos Into Clarity
By Mary Lee Montague I’m a list person. In today’s fast-moving world, it’s easy to feel pulled in a thousand directions at once. Between career goals, personal responsibilities, and everything in between, our brains can feel like overstuffed filing cabinets—papers crammed in with no order, and nothing where you need it. That’s where the humble…… Continue reading The Power of Making Lists: Turn Chaos Into Clarity
Page Honorees Endorse Mentorship, DEI and Value of Resourcefulness
Students and young PR pros aspiring for successful careers will gain important insights and “North Star” guidance from this year’s recipients of the two top Page Society awards – Andy Polansky and Ken Makovsky. Susan Howe, CEO at The Weber Shandwick Collective, introduced the 2025 Page Hall of Fame Award, Andy Polansky. “As…… Continue reading Page Honorees Endorse Mentorship, DEI and Value of Resourcefulness