By Katie Perkins If you’re in the public relations profession, it may not come as a surprise to hear that many PR professionals consider dropping their 9-to-5 office jobs to work as independent consultants. Those who do take the leap say that finding freelance work is relatively easy thanks to advancements in technology. The benefits…… Continue reading How to Succeed as a Freelancer
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How to Land an Informational Interview
Spring is the most active job cycle of the year when you stand the best chance to find and land a new opportunity or that all-important first internship, according to recruiters and job boards. But competition also is greater this time of year, so you must find ways to stand out against the hordes of others…… Continue reading How to Land an Informational Interview
Q&A: To Blog or Not to Blog
Q. My writing professor has encouraged us to start a blog, claiming it will help advance our careers. Since you have been blogging for several years, do you agree? How do you keep the process from becoming overwhelming? Other tips? A. I agree with your professor to a point. I endorse anything that encourages frequent…… Continue reading Q&A: To Blog or Not to Blog
Love It or Not, You Need Social Media to Achieve Your Professional Goals
By Maria De Moya As a professor at DePaul’s Public Relations and Advertising program, my tweeting and teaching frequently intersect. Twitter is where I get a large portion of my news, meet and converse with pros across the country and share topics I’m looking forward to discussing in class. So imagine my surprise when I…… Continue reading Love It or Not, You Need Social Media to Achieve Your Professional Goals
Build Your Career Network During College Years
Over the past weekend, I began reading Julia Freeland Fisher’s new book Who You Know: Unlocking Innovations that Expand Students’ Networks. Julia underscores how students are increasingly interacting with professionals from a wealth of industries via video chats and social learning platforms, not just in person. “How students connect—to one another, to their teachers, and…… Continue reading Build Your Career Network During College Years
How to Create a Digital Resume for Your Next Gig
By Patrick Foster Public relations is becoming increasingly digital. Where traditional PR was conducted through print and broadcast, digital PR is orchestrated through social media and email. Consequently, it’s important that candidates create a digital résumé that caters to this new style of PR. Read on to find out how to create an online…… Continue reading How to Create a Digital Resume for Your Next Gig
Find Balance in Academics & Extra Curriculars
Q. Settle an argument with my college advisor. What counts most—grades or experience? I heard you speak on campus last fall and recall you saying extra-curricular activities are the most important things you can do in college. Am I quoting you correctly? -ML A. At the risk of getting in trouble with your advisor, you heard me correctly. Technically,…… Continue reading Find Balance in Academics & Extra Curriculars
Want to Ace the Agency Writing Test? Get Inspired.
By Baylee Ritter In public relations, strong writing is always stressed but never talked about. Although PR students learn how to write press releases and craft social media posts, we never learn how to skillfully wield a pen. How does one become a strong writer? Is it something that can be taught? According to a…… Continue reading Want to Ace the Agency Writing Test? Get Inspired.
How Do People Perceive You?
“Your reputation is what people say about you when you’re not in the room.” –– Jeff Bezos, Amazon CEO By John Millen We like to say we don’t judge people, but the truth is that’s all we do. All the time. Our subconscious minds begin assessing people from the moment we see them. It’s human.…… Continue reading How Do People Perceive You?
How Women in Public Relations Can Breathe New Life Into Their Careers
By Gloria Martinez Does it seem as if you’re spending too long on the same rung, trying to climb the ladder of success? Anyone can get stuck in a rut, but sometimes a simple change can rejuvenate your prospects. Here’s how women in public relations can breathe new life into their careers when it otherwise…… Continue reading How Women in Public Relations Can Breathe New Life Into Their Careers