After three years of client belt-tightening, companies are gradually increasing PR budgets. That’s good news job seekers and the agencies where most of them hope to land. PR is becoming a growing big business as evidenced by a report from the media-focused private equity firm Veronis Suhler Stevenson (VSS). VSS predicts PR budgets will increase by a billion…… Continue reading Bullish Top-Line Forecast for PR
Tag: PR outlook
2010 Outlook for PR Looks Promising
I love college basketball, and predict who’ll win before each game begins–and I’m often wrong. With that fact in mind, I decided to wait until we got a month into 2010 before discussing what the new year might hold for the PR profession. My view hasn’t changed. In fact, I’m more bullish on the growth prospects for PR than…… Continue reading 2010 Outlook for PR Looks Promising
Encouraging Signal for PR Growth in 2010
Always on the lookout for positive economic news for the PR profession, I found some via Gary Slack, chairman and chief experience officer of Slack Barsinger & Partners. Gary, who also is national chair of the Business Marketing Association, conducted a survey of 39 fellow business-to-business marketing leaders. Of 22 B2B tactics, PR ranked ninth among communications and marketing tools that are…… Continue reading Encouraging Signal for PR Growth in 2010