By Abby Schroeder Public relations professionals today are always looking for the next big thing, the next client, the next breaking news and the next story to tell. While we spend the majority our time living in the present and looking towards the future, it is important to look back in history at the people…… Continue reading Pioneer in Public Relations: Doris Fleischman
Tag: Bernays
Connecting the Dots Between Psychology and Public Relations
By Lauren Spinelli The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” But how exactly are these relationships built? What public relations tool is used to make the connection? Is it the strength of the message? The way it’s delivered?…… Continue reading Connecting the Dots Between Psychology and Public Relations