One of the best things about being a PR-person-turned-teacher is the chance to bring colleagues from my former life into the classroom. Recently, I had the opportunity to invite Janet Cabot , executive vice president, managing director US Food and Nutrition Practice at Edelman, to talk to the Intro PR class. She came well prepared…… Continue reading Prepare for Continued “Seismic” SM Change
Category: Guest Post
How to Grab a Summer PR Internship
An internship is a must for all public relations students. They provide great opportunities to gain experience and do some networking, and an internship will hopefully help you land a job in a tough job market. The real-world experience gained through an internship gives you an edge over the competition for jobs. The best…… Continue reading How to Grab a Summer PR Internship
College Involvement Builds Your Resume
What does it mean to be actively involved? Is joining an organization enough? Does it look more impressive to have five different memberships on your résumé? It’s common these days to hear about people who aren’t getting hired. They are confused because they have impressive résumés with all of these diverse organizations listed. They have…… Continue reading College Involvement Builds Your Resume
Taking The Freelance Plunge: Crazy Idea?
“I think that maybe inside any business, there is someone slowly going crazy.” That was Walter Heller’s observation about entrepreneurism. And yet so many people consciously make the decision to go into business for themselves, assume risk, face uncertainty and live with sacrifice every year. To be sure, starting, owning and running a business…… Continue reading Taking The Freelance Plunge: Crazy Idea?
3 PR Techniques They Can’t Teach You In School
Public relations is a dynamic, energetic career for young professionals. Many individuals enter into this profession thinking they’re going to love each and every moment of their work, but truth be told, public relations is a difficult career to undertake. Even with a college degree, numerous internships, and work experience a person may struggle learning…… Continue reading 3 PR Techniques They Can’t Teach You In School
4 PR Career Planning Tips for College Students
Public Relations is vital for the growth and prosperity of any organization. This is a changing field, and as a college student, you need to learn more about it in order to land successful careers and internships in the future. Here are 4 reasons why you should care about PR, and how it’s changed in…… Continue reading 4 PR Career Planning Tips for College Students
For the First Three Years, Focus on Building Skills
As a former hiring manager and supervisor, one thing I’ve noticed that’s true of nearly all Generation Y employees is their self-proclaimed “passion.” It’s what I love most about workers in this cohort, and what I dislike most as well. Why? Of course, passion is a great quality. Passion is what separates robotic, cog-like workers…… Continue reading For the First Three Years, Focus on Building Skills
Mentor Offers Early Stage Career Advice
Ron asked me to give some advice to young people entering the PR profession. I’ve actually thought a lot about this recently, having been asked for something similar from my alma mater, Ohio University. I love to mentor young people and help them…in college, getting out of college and early in their careers. Why? Because…… Continue reading Mentor Offers Early Stage Career Advice
Change–Key Word in Your Future Corporate Job
For the student in communication- or business-related studies: So you want a job in corporate America? What’s that going to be like? Let’s start with a little instructive history. This is from a column by Geoff Colvin in Fortune magazine in 2006, and it’s worth reading now, some six years later, because it underscores…… Continue reading Change–Key Word in Your Future Corporate Job
3 Tips for Building a Career in Public Relations
With being a young person and wanting to get into the field of public relations could be quite hard and and overwhelming. With all of the various information telling you to do this or do that you just can’t understand what areas you need to focus on or understand first. Well, I’m going to share…… Continue reading 3 Tips for Building a Career in Public Relations