Foodie Moves In-House After Successful Agency Career

By Madi Shaw Initially wanting to be a lawyer, Caitlin Gustman found her way into the world of public relations through the help of DePaul University’s Master of Arts in Public Relations and Advertising program along with the mentorship of a professor who would help her get her foot in the door at one of the industry’s…… Continue reading Foodie Moves In-House After Successful Agency Career

Importance of Openness, Collaboration and Goals in Successful Agency/Client Relationships

By Kaylee Harrington Stacia Doss is driven by her passion for writing, and she has been able to tap that throughout her extensive range of agency and in-house communications experiences, including her current job as Content Marketing Manager at McKesson and earlier positions —  Communications Consultant for Blue Cross and Blue Shield, Senior Coordinator of Marketing…… Continue reading Importance of Openness, Collaboration and Goals in Successful Agency/Client Relationships

Media Pitches Create Proud Moments, Career Success

By Marina Rutter How do you get your client featured in the New York Times? In her seven years in a public relations career, Neda Veselinovic, communications manager at Motorola Solutions, has already led press trips abroad, managed healthcare communications during a global pandemic, and helped her clients get featured in major news outlets. When…… Continue reading Media Pitches Create Proud Moments, Career Success

Key to Successful Client Relations: Overcommunicate

By Kathryn Smith Rhett Ahlander’s creative side showed itself at the age of 11, when he would make up and design his own logos and ads in a journal, although sadly those are lost in time. After briefly attending med school, Ahlander went back to his original passion for advertising and attended Utah Valley University,…… Continue reading Key to Successful Client Relations: Overcommunicate

Switching or Returning to PR Career? Here’s Help

With some 120,000 public relations job postings on ZipRecruiter alone, almost every agency in the U.S. appears to be scrambling to identify and hire talent. But the process often takes more time than anticipated since most firms are increasingly selective about the talent they want to hire. Many firms are expanding their searches to consider…… Continue reading Switching or Returning to PR Career? Here’s Help

Top Networking Tips for Students Pursuing PR Careers

By Mike Khorev Networking is important for college students as they prepare for their future professional careers. Today, success in the corporate world doesn’t only stem from academic excellence. Rather, according to a 2016 article by Forbes, it’s a combination of academic success and the ability to network with the right people in the professional…… Continue reading Top Networking Tips for Students Pursuing PR Careers

Heart First: How Self-Care Enables Effective Leadership

By David Grossman At the start of 2020, my “to do” list included further exploration of the concept of leading through change with a goal of creating a new book. I wanted to share what I’ve learned in more than three decades working with leaders across industries.  I thought my experiences would provide good examples…… Continue reading Heart First: How Self-Care Enables Effective Leadership

Business Acumen is the New X-Factor for Communication Leaders

“Employment prospects in public relations look downright bullish, but job seekers should know that most employers have raised their expectations for PR talent.” By Ron Culp, Fellow PRSA Demand for business-savvy communicators is expected to continue rising in the post-pandemic era, recruiters and corporate executives say. Unlike in past economic downturns, during the COVID-19 crisis…… Continue reading Business Acumen is the New X-Factor for Communication Leaders

Plank Center: Shaping Next Generation of Leaders

By Christine Albrecht There’s a fair amount of pressure that comes along with serving as leaders for a center devoted to leadership! Luckily, the Plank Center for Leadership in Public Relations is led by a dedicated board, volunteers and small staff of dedicated professionals and academics. Karla Gower, Joanne Bischmann and Colleen Dolan sit at…… Continue reading Plank Center: Shaping Next Generation of Leaders

Summer Reading: PR Women with Influence

A downside of writing your own book is that you don’t read many others while you’re crashing on content and deadlines. As soon as colleague Matt Ragas and I completed and launched our third book, I picked up these three books by friends that I wanted to read and consider for possible texts in my…… Continue reading Summer Reading: PR Women with Influence