At a PRSSA event last spring, I met several students who were planning to attend this year’s international conference in Anaheim. When I asked if they were all juniors and seniors, most nodded yes while one said she was a freshman. I asked how she got so involved that she was already on the…… Continue reading College Bound? Get Involved
Category: Future Leaders
Five Years from Now: Your Career, Your Choice
By David Albritton Ok…let’s be honest with ourselves. How many of us actually planned out the last five years of our careers? As much as we might like to believe we had every aspect of our working lives covered, the fact is, most people don’t plan ahead that far. Many of us often don’t…… Continue reading Five Years from Now: Your Career, Your Choice
Learn Valuable PR Skills: Volunteer for a Campaign
Noting my early career involvement in politics, a Gen Z college sophomore asked me last week if I would still recommend volunteering for political campaigns. “Absolutely, positively,” I replied. The next three months will be a crash course in strategic planning, political organizing, message development, event planning and grassroots organizing — all key traits…… Continue reading Learn Valuable PR Skills: Volunteer for a Campaign
Student Mentor Dakota Earlywine Wins 2024 ‘Culpwrit’ Scholarship
Great mentors aren’t limited to senior members of the profession as is being proven every day by University of Nebraska at Omaha senior Dakota Earlywine, recipient of this year’s “Culpwrit” PRSSA scholarship for mentorship. A communications and media studies major, Dakota serves as a peer tutor at his university’s speech center and a student…… Continue reading Student Mentor Dakota Earlywine Wins 2024 ‘Culpwrit’ Scholarship
Preparing for My Senior Year of College
By Madi Reifler It’s safe to say that all journeys must end, including my time at Grand Valley State University. I will be a senior this fall and while I have been looking forward to graduating college, it is a bittersweet feeling. In the months leading up to the first day of the semester,…… Continue reading Preparing for My Senior Year of College
Turning Early Career Detriments into Success
Even before the balloons were dropped and the tassels were shifted to the left side of graduation caps, the Class of 2024 was laser focused on their careers. Some already landed jobs, while others anxiously awaited responses to their multiple applications. At DePaul University last week, graduates of the PRAD MA program heard from…… Continue reading Turning Early Career Detriments into Success
Free Advice for the College Bound
By Kevin Cook I recall the unsolicited advice I received before heading off to college. I didn’t want nor care for the free wisdom at the time, only to recognize how prescient it was much later in life. So, for all the high school graduates headed to college this fall, I offer a few…… Continue reading Free Advice for the College Bound
Financial Fluency for Future PR Pros: Understand What Drives the Business
By David Albritton Here’s the situation: you’re a mid-level professional who has strong aspirations to become a senior executive later in your career. You’ve begun to do the extra work to continue honing your functional and/or technical skills and leadership savvy and believe you are now poised to take the next step: executive leadership.…… Continue reading Financial Fluency for Future PR Pros: Understand What Drives the Business
Pitching to Actual Client Creates Best Real-world College Experience
By Jack Keich New business is the lifeblood of the public relations industry, and many professionals will tell you that there is nothing more exciting than winning. DePaul University’s Public Relations Campaigns course gives students the opportunity to experience the thrills and hardships that come with competing for new business in an agency setting,…… Continue reading Pitching to Actual Client Creates Best Real-world College Experience
Chicago is No ‘Second City’ When it Comes to PR
Chicago was the epicenter of public relations last week with five major events and announcements. Bright and early on Thursday, some 25 educators and PR leaders gathered for the first meeting of Plank Partners. The new Plank Center affiliate brings together like-minded individuals who want to make a difference and help empower and advance…… Continue reading Chicago is No ‘Second City’ When it Comes to PR