With some 120,000 public relations job postings on ZipRecruiter alone, almost every agency in the U.S. appears to be scrambling to identify and hire talent. But the process often takes more time than anticipated since most firms are increasingly selective about the talent they want to hire. Many firms are expanding their searches to consider…… Continue reading Switching or Returning to PR Career? Here’s Help
Category: Future Leaders
Top Networking Tips for Students Pursuing PR Careers
By Mike Khorev Networking is important for college students as they prepare for their future professional careers. Today, success in the corporate world doesn’t only stem from academic excellence. Rather, according to a 2016 article by Forbes, it’s a combination of academic success and the ability to network with the right people in the professional…… Continue reading Top Networking Tips for Students Pursuing PR Careers
Heart First: How Self-Care Enables Effective Leadership
By David Grossman At the start of 2020, my “to do” list included further exploration of the concept of leading through change with a goal of creating a new book. I wanted to share what I’ve learned in more than three decades working with leaders across industries. I thought my experiences would provide good examples…… Continue reading Heart First: How Self-Care Enables Effective Leadership
Business Acumen is the New X-Factor for Communication Leaders
“Employment prospects in public relations look downright bullish, but job seekers should know that most employers have raised their expectations for PR talent.” By Ron Culp, Fellow PRSA Demand for business-savvy communicators is expected to continue rising in the post-pandemic era, recruiters and corporate executives say. Unlike in past economic downturns, during the COVID-19 crisis…… Continue reading Business Acumen is the New X-Factor for Communication Leaders
Plank Center: Shaping Next Generation of Leaders
By Christine Albrecht There’s a fair amount of pressure that comes along with serving as leaders for a center devoted to leadership! Luckily, the Plank Center for Leadership in Public Relations is led by a dedicated board, volunteers and small staff of dedicated professionals and academics. Karla Gower, Joanne Bischmann and Colleen Dolan sit at…… Continue reading Plank Center: Shaping Next Generation of Leaders
Summer Reading: PR Women with Influence
A downside of writing your own book is that you don’t read many others while you’re crashing on content and deadlines. As soon as colleague Matt Ragas and I completed and launched our third book, I picked up these three books by friends that I wanted to read and consider for possible texts in my…… Continue reading Summer Reading: PR Women with Influence
Plank Leaders Discuss Ethics with Scripps PRSSA
By Kelly Lambers The Plank Center for Leadership in Public Relations recently hosted the 2021 Be Like Betsy Challenge in honor of PR pioneer Betsy Plank’s birthday. The challenge encouraged students to learn Betsy’s values and share their knowledge on social media. Alyssa Gormley, incoming VP of chapter development of PRSSA National and Scripps…… Continue reading Plank Leaders Discuss Ethics with Scripps PRSSA
Internships Are the ‘Deal Cards’ to Full-time PR Job
Internships are like pulling the Pass Go card in Monopoly. In the board game, your chance of winning increases with each deal card you pull. Internships are the “deal cards” for landing a job in public relations. This week, I heard from recruiters who were in the final review of potential intern candidates for summer…… Continue reading Internships Are the ‘Deal Cards’ to Full-time PR Job
Class of 2021: Time to Reflect, Plan and Thank Those Who Helped You Along the Way
My alma mater held its 2021 Commencement over the weekend and I had a special reason to watch. Karen Torres, the student Commencement speaker at Indiana State University, is an impressive communication major who earlier this year received the first-generation leadership scholarship created by my wife and me. Besides being an outstanding student, Karen was…… Continue reading Class of 2021: Time to Reflect, Plan and Thank Those Who Helped You Along the Way
Why PR Pros Should Foster Cultural Intelligence Today
By Luke Smith Becoming a successful public relations professional takes a very special type of person. One who is not only able to communicate and understand people at a very high level but a person who can use these skills to build strong and lasting relationships. They also need the ability to think quickly on…… Continue reading Why PR Pros Should Foster Cultural Intelligence Today