Career Advice for New College Graduates

  By John Millen  Congratulations on your college graduation! You might have heard amazing commencement speeches with advice on your role in changing the world; on thinking globally but acting locally; on finding your bliss and living your dreams. That is all good and inspirational advice. You should follow your dreams. But as a veteran…… Continue reading Career Advice for New College Graduates

What PR Professionals Can Learn From Sales

  By Katie Brenneman Public relations professionals and those considering the career should embrace any opportunity to interact with sales personnel. Although PR doesn’t focus as much on making a transaction, it does find itself in the middle of closing deals, communicating, and growing relationships. Something sales teams know a lot about. Taking a deeper…… Continue reading What PR Professionals Can Learn From Sales

It’s PR, Not the ER: PR Advice from the Pros

By Lily Lowndes Public relations can be a hectic industry. PR professionals know how to work hard, move fast and pivot at a moment’s notice. Especially when in crisis mode, an average day in public relations can turn into what feels like an emergency room situation. Nothing at work should be as stressful as life-and-death.…… Continue reading It’s PR, Not the ER: PR Advice from the Pros

No White Coat Needed for the Impact this Pro is Making in Healthcare PR

  By Zoe Parris & Sitoria Townsend Tarsis Lopez, a communications pioneer in his own right, is the newly promoted Associate Vice President of Reputation and Communications at Indianapolis-based Eli Lilly & Company. He joined Lilly in 2021 as Senior Director of Reputation Management and Communications. Lopez recalls his interest in communications from a very…… Continue reading No White Coat Needed for the Impact this Pro is Making in Healthcare PR

Act Like a Leader: Growing Your Value as a PR Pro

  By Katie Brenneman Whether you’re still a student, you’re just starting your PR career, or you’ve been working in the field for a while, demonstrating strong leadership skills is instrumental to your success. Acting like a leader isn’t always easy, though, especially when you’re just starting out. The good news, however, is that leadership…… Continue reading Act Like a Leader: Growing Your Value as a PR Pro

Going Independent, Starting Up or Starting Out in 2022? Seek and You Will Find

  By Rod Cartwright At the end of 2019 – just before Brexit was finalised – I opened the doors of Rod Cartwright Consulting. Within weeks, COVID engulfed the world. The next quarter was a tad hairy, but two years on, the business is flowing and flying, with a fascinating, well-balanced mix of crisis preparedness,…… Continue reading Going Independent, Starting Up or Starting Out in 2022? Seek and You Will Find

How This 30-Year Communications Executive Became a Champion for Diversity

By Kamryn Perez and Rashaud Foster When it comes to maintaining a successful and prominent corporation, leaders who take the initiative to become champions of diversity, equity, and inclusion always have the center focus. Bob Jimenez makes it no debate why he was named one of the most influential Latino people in America. Voted by…… Continue reading How This 30-Year Communications Executive Became a Champion for Diversity

Say Hi: Building a More Connected World Through Weak Ties

  By Maggie Christ We’re taught that some people are outgoing and socialize easily. On the other hand, there are people who are naturally shy and doomed to face the lifelong plague of awkward encounters. However, this doesn’t have to be our truth. Two years of social distancing and virtual meetings has been a catalyst…… Continue reading Say Hi: Building a More Connected World Through Weak Ties

4 Must Have Tech Skills for Every Public Relations Pro

  By Katelynn Sortino With the ubiquity of the Internet, brands now have to compete with practically everybody else for the time and attention of consumers. This creates new, intriguing challenges and opportunities for those in PR. How do you get your client’s brand noticed when the Duolingo bird is literally stealing your customer base’s…… Continue reading 4 Must Have Tech Skills for Every Public Relations Pro