Soft Skills Tips for New PR Pros

By Mark Mohammadpour Every year I am so impressed with the quality of public relations students about to start their careers. Through PRSSA, internships, and student-run agencies, tomorrow’s leaders are learning in real-time how to strategize and execute campaigns that deliver business impact. Knowing the challenges that new professionals face in the first several years…… Continue reading Soft Skills Tips for New PR Pros

Media Pitches Create Proud Moments, Career Success

By Marina Rutter How do you get your client featured in the New York Times? In her seven years in a public relations career, Neda Veselinovic, communications manager at Motorola Solutions, has already led press trips abroad, managed healthcare communications during a global pandemic, and helped her clients get featured in major news outlets. When…… Continue reading Media Pitches Create Proud Moments, Career Success

Pursue Your Career Aspirations, Even if You Have to Quit a Good Job or Two to Get There

By Kameron Stanko Influenced by his dad and a realization that he lacked the discipline and will to work independently, Luis Agostini joined the Marine Corps as a combat correspondent in public affairs – the perfect job for a mix of field and office work. He described his job as a combat correspondent as a…… Continue reading Pursue Your Career Aspirations, Even if You Have to Quit a Good Job or Two to Get There

Key to Successful Client Relations: Overcommunicate

By Kathryn Smith Rhett Ahlander’s creative side showed itself at the age of 11, when he would make up and design his own logos and ads in a journal, although sadly those are lost in time. After briefly attending med school, Ahlander went back to his original passion for advertising and attended Utah Valley University,…… Continue reading Key to Successful Client Relations: Overcommunicate

Get a Job or Get a Master’s Degree? Or Both?

Q. I’m a halfway into the first semester of my senior year and wondering if I should proceed to get a master’s degree upon graduation, accept a full-time job that I’m told is going to be offered at the end of my internship or try to do both. What’s your advice? -JB A. Congratulations on…… Continue reading Get a Job or Get a Master’s Degree? Or Both?

Switching or Returning to PR Career? Here’s Help

With some 120,000 public relations job postings on ZipRecruiter alone, almost every agency in the U.S. appears to be scrambling to identify and hire talent. But the process often takes more time than anticipated since most firms are increasingly selective about the talent they want to hire. Many firms are expanding their searches to consider…… Continue reading Switching or Returning to PR Career? Here’s Help

How to Break Into the Public Relations Industry

Public relations professionals are increasingly playing key roles in helping their organizations manage and groom their public images. If you enjoy creating narratives, driving stories and influencing public behavior, then a career in PR might be worth looking into. Even if you didn’t go to school specifically for public relations, don’t let that stop you from…… Continue reading How to Break Into the Public Relations Industry

‘Hot Sellers Market’ for Public Relations Talent

My random check in last week with 12 agencies – big and small – confirm the urgency of “Help Wanted” pleas on job boards and social media pages: The PR job market is hot. While one major agency confirmed more than 200 job searches underway, the owner of a small 20-person firm said she is…… Continue reading ‘Hot Sellers Market’ for Public Relations Talent

Premier Mentorship Event Salutes 5 PR Leaders

  After a pandemic-required hiatus last year, the Plank Center’s “Milestones in Mentoring Gala” returns this November as both an in-person and virtual event you’ll not want to miss. Dubbed by many past attendees as the “PR party of the year,” the Milestones gala will honor five influential leaders who are known for their commitment…… Continue reading Premier Mentorship Event Salutes 5 PR Leaders

Considerations for Becoming a PR Specialist

By Luke Smith Our ultra-connected digital landscape has connected our world in some incredible ways. It also means clear communication is especially important. For public figures, brands, or public services, clarity can drive positive engagement. On the other hand, the smallest misstep in messaging can spread around the globe in an instant. This means skilled…… Continue reading Considerations for Becoming a PR Specialist