4 Must Have Tech Skills for Every Public Relations Pro

  By Katelynn Sortino With the ubiquity of the Internet, brands now have to compete with practically everybody else for the time and attention of consumers. This creates new, intriguing challenges and opportunities for those in PR. How do you get your client’s brand noticed when the Duolingo bird is literally stealing your customer base’s…… Continue reading 4 Must Have Tech Skills for Every Public Relations Pro

Ketchum CEO Discusses Serving Employees and Communities Through DE&I

  By Samia El-Harake and Brian Wright It was at least five years ago. Mike Doyle, President and CEO of Ketchum, was running the New York office and a woman who ran facilities reported a series of racial and homophobic slurs found in the men’s bathroom. By the time the news reached his office, they…… Continue reading Ketchum CEO Discusses Serving Employees and Communities Through DE&I

Game-changing CPG and Marketing Veteran, Mother of Three is Quite the ‘Fynd’

  By Sonia Sotello and Caroline Biedron Spend a few minutes chatting with Karuna Rawal and you’ll quickly understand why she is a celebrated and sought-after brand builder. For more than 25 years, Rawal has worked on well-established brands, including Folgers coffee and Jif peanut butter while at Procter & Gamble, and on Sara Lee and…… Continue reading Game-changing CPG and Marketing Veteran, Mother of Three is Quite the ‘Fynd’

PR Imperative: Manage Good Relationships and Don’t Burn Bridges 

By Keala Bilbao  Public Relations thrives on building and maintaining relationships with different publics. Melody Cowan knows this firsthand thanks to her wide-ranging career.  Melody, the culprit behind the viral and media attention of Patti Labelle’s famous sweet potato pies, says maintaining her unique experiences and relationships helped her navigate her public relations career.  It…… Continue reading PR Imperative: Manage Good Relationships and Don’t Burn Bridges 

Foodie Moves In-House After Successful Agency Career

By Madi Shaw Initially wanting to be a lawyer, Caitlin Gustman found her way into the world of public relations through the help of DePaul University’s Master of Arts in Public Relations and Advertising program along with the mentorship of a professor who would help her get her foot in the door at one of the industry’s…… Continue reading Foodie Moves In-House After Successful Agency Career

Importance of Openness, Collaboration and Goals in Successful Agency/Client Relationships

By Kaylee Harrington Stacia Doss is driven by her passion for writing, and she has been able to tap that throughout her extensive range of agency and in-house communications experiences, including her current job as Content Marketing Manager at McKesson and earlier positions —  Communications Consultant for Blue Cross and Blue Shield, Senior Coordinator of Marketing…… Continue reading Importance of Openness, Collaboration and Goals in Successful Agency/Client Relationships

Hone Your PR Skills to Make a Difference in the Healthcare Community

By Luke Smith Healthcare and public relations interact much more often than you might think. We’ve seen more than enough evidence of this during the COVID-19 pandemic, in which PR has been tapped to send important public information, promote vaccination, and stem the tide of the virus. But there’s plenty more long-term good a public…… Continue reading Hone Your PR Skills to Make a Difference in the Healthcare Community

Soft Skills Tips for New PR Pros

By Mark Mohammadpour Every year I am so impressed with the quality of public relations students about to start their careers. Through PRSSA, internships, and student-run agencies, tomorrow’s leaders are learning in real-time how to strategize and execute campaigns that deliver business impact. Knowing the challenges that new professionals face in the first several years…… Continue reading Soft Skills Tips for New PR Pros

Media Pitches Create Proud Moments, Career Success

By Marina Rutter How do you get your client featured in the New York Times? In her seven years in a public relations career, Neda Veselinovic, communications manager at Motorola Solutions, has already led press trips abroad, managed healthcare communications during a global pandemic, and helped her clients get featured in major news outlets. When…… Continue reading Media Pitches Create Proud Moments, Career Success