The current article by Matt Ragas and myself in PRSA’s Strategies & Tactics magazine builds on our just-published book, Business Acumen for Strategic Communicators: The Workbook. Thanks to PR leaders and recruiters who shared their insights for this article as well as the dozens of communications leaders over the years who contributed their wisdom…… Continue reading At The Top of the PR Hiring Wish List: Business Acumen
Category: Advice from a Pro
5 Ways to Do PR like Disney
By James Warda While guesting on the “Skull Rock Podcast,” I listened intently as the host, David Bossert, author and former Producer, Creative Director and Head of Special Projects for Walt Disney Animation Studios, shared what he believes make up the best Disney stories. “They include a storyline you care about,” David said, “along…… Continue reading 5 Ways to Do PR like Disney
From Producing Events To Managing Perceptions: How Event Skills Can Benefit Your PR Career
By Tracy Infante Building a career in public relations requires a host of skills, the foundation of which often begins with furthering education. However, there are specific skills, in a high-pressure career, that may not necessarily be taught in a classroom. Public Relations is a blend of technical and interpersonal skills, you’ve got to…… Continue reading From Producing Events To Managing Perceptions: How Event Skills Can Benefit Your PR Career
How to Make a ‘Meaningful Systemic Impact’ in Your Organization
DePaul colleague Matt Ragas has found a way to combine a master’s degree commencement with fun learning opportunity for both students and guests – and all within an action-packed hour. During breakout groups, the DePaul MA in Professional Communication (PROCMN) graduates discussed their final assignments from the unique one-year cohort experience with faculty, alumni…… Continue reading How to Make a ‘Meaningful Systemic Impact’ in Your Organization
Building Your PR Skillset: Suggested Skills For Aspiring Professionals
By Kenya Grooms Standing out in the ever-evolving world of public relations requires more than just a knack for crafting catchy press releases. It’s about weaving a tapestry of skills that paints a positive, powerful image for your brand. From mastering the art of communication to deftly managing media relations, the journey to becoming…… Continue reading Building Your PR Skillset: Suggested Skills For Aspiring Professionals
College Bound? Get Involved
At a PRSSA event last spring, I met several students who were planning to attend this year’s international conference in Anaheim. When I asked if they were all juniors and seniors, most nodded yes while one said she was a freshman. I asked how she got so involved that she was already on the…… Continue reading College Bound? Get Involved
Five Years from Now: Your Career, Your Choice
By David Albritton Ok…let’s be honest with ourselves. How many of us actually planned out the last five years of our careers? As much as we might like to believe we had every aspect of our working lives covered, the fact is, most people don’t plan ahead that far. Many of us often don’t…… Continue reading Five Years from Now: Your Career, Your Choice
Learn Valuable PR Skills: Volunteer for a Campaign
Noting my early career involvement in politics, a Gen Z college sophomore asked me last week if I would still recommend volunteering for political campaigns. “Absolutely, positively,” I replied. The next three months will be a crash course in strategic planning, political organizing, message development, event planning and grassroots organizing — all key traits…… Continue reading Learn Valuable PR Skills: Volunteer for a Campaign
Common Red Flags In PR Job Background Checks And How To Address Them
By Christian Moore Landing your ideal position in public relations demands more than an impressive résumé and dynamic interview skills; it also hinges on acing the background check. With the market as competitive as it is, aspiring PR professionals need to recognize potential pitfalls in this pivotal stage and adeptly address them if they’re…… Continue reading Common Red Flags In PR Job Background Checks And How To Address Them
![What’s in a Name[tag]?](https://i0.wp.com/culpwrit.com/wp-content/uploads/2024/06/Name-tag-hello.jpeg?fit=900%2C900&ssl=1)
What’s in a Name[tag]?
By Jill O’Mahony Stewart Special events are wonderful. And a lot of work. Special events showcase your organization and provide networking opportunities for hosts and guests alike. Whether you are deep into your first job or your first internship, there’s a good chance you’ll be responsible for the organizing those name tags. As a…… Continue reading What’s in a Name[tag]?