Two of the 35 award categories at last night’s PR Week Awards got the effervescent (e.g. noisy) crowd to pay attention. Almost everyone in the Grand Hyatt Ballroom in New York was curious to meet and celebrate the future of the profession—PR students and young professionals. Sarah Corder of Liberty University was named PR Student…… Continue reading Congratulations to PR Students and Young Pros
Q. Since you’ve become a professor, I probably know your answer but I’d like your POV about getting a master’s degree in PR. I got my undergrad degree in English two years ago and have been in two lack-luster jobs since then so I have applied to graduate school in order to create some PR credentials. …… Continue reading Go to Grad School for the Right Reasons
Q. I have a major decision to make in the next month–grad school or continue my so-far unsuccessful job search. I graduated in January and can get my grad degree in a little over a year, so perhaps the economy will improve further by then. What do you recommend? -LB A. Don’t assume graduate…… Continue reading Weigh Bottom-line Benefits of Grad School
A young friend decided to enroll in graduate school this month as a way to wait out the lackluster job market. Since he always had planned to get a master’s degree, I couldn’t debate the decision. However, I encourage everyone to make sure they’re pursuing advanced degrees for the right reasons. I enlisted Syracuse University professor Bill Coplin…… Continue reading The Grad School Option
During the first several years of my career, my late mother-in-law never understood what I did in this profession called public relations. The entertainment industry and media further complicated my frequent attempts to explain PR. However, that was nearly 30 years ago and I thought we had made progress since then. Unfortunately, it’s not just television…… Continue reading PR: All Glamour, No Substance?