During the first several years of my career, my late mother-in-law never understood what I did in this profession called public relations. The entertainment industry and media further complicated my frequent attempts to explain PR.
However, that was nearly 30 years ago and I thought we had made progress since then. Unfortunately, it’s not just television portrayals that continue to demean our profession.
An important study of PR majors and potential majors by Syracuse University professor Shannon Bowen reveals inaccurate and often cynical points of view about the profession by future practitioners. Whether you are a student, educator or practitioner, please take 15 minutes to read this study. It is critically important for us to properly view and position our profession if we ever expect to deserve that proverbial “seat at the table.”
While many have suggested a need for PR to do some PR for itself, this study confirms the urgency to do so. We can start by reading Dr. Bowen’s study.
Thanks to the Institute for Public Relations for supporting and recognizing this important research.