Q. I’m graduating in May and hope to join an enlightened company that matches or at least accepts my political beliefs. Is that realistic these days or should I try to avoid it all together? -KG A. There probably is no better time to set a career goal that doesn’t necessarily conflict with your political…… Continue reading Q&A: Aligning Personal and Corporate Political Beliefs
Tag: CSR
Tipping Point 2.0: ‘Good’ Business = Big Business
Cause-related PR is on the verge of exploding. For years, corporate social responsibility (CSR) efforts have been handled by small, sometimes one-person staffs. As consumers reacted positively to companies that did good deeds, CSR gained increasing credibility as it expanded from corporate philanthropy to a new marketing tool. Rob Densen wrote a thoughtful guest post recently on CSR (he…… Continue reading Tipping Point 2.0: ‘Good’ Business = Big Business
A Corporate ‘Greening’ Plan for 2010
This week’s post about green and sustainability jobs brought a question from someone who recently landed a CSR position with a major corporation. He asked for advice on how to incorporate green points of view in his CSR recommendations to management. Fortunately, friend and PR counselor Bruce Harrison has given this question a…… Continue reading A Corporate ‘Greening’ Plan for 2010
CSR Jobs Poised to Grow in New Decade
The Great Recession caused a dip in corporate social responsibility (CSR) programs as companies cut budgets in order to remain profitable. As the economy improves in 2010, many predict increased growth in CSR activities since “doing good” builds brand reputations and increases sales. Innovative CSR guru Rob Densen shares my point of view, predicting that integrated…… Continue reading CSR Jobs Poised to Grow in New Decade
The 5 Ws of a Successful CSR Initiative
Columbia College’s Sandra Allen, who is a long-time friend and PR colleague, invited me to speak to her Social Change Communication class yesterday. Her students are focusing on corporate social responsibility (CSR) and they clearly have been giving a lot of thought to the subject. We discussed the evolution of CSR from over the past 30…… Continue reading The 5 Ws of a Successful CSR Initiative