Tipping Point 2.0: ‘Good’ Business = Big Business

Cause-related PR is on the verge of exploding.    For years, corporate social responsibility (CSR) efforts have been handled by small, sometimes one-person staffs.  As consumers reacted positively to companies that did good deeds, CSR gained increasing credibility as it expanded from corporate philanthropy to a new marketing tool.  Rob Densen wrote a thoughtful guest post recently on CSR (he…… Continue reading Tipping Point 2.0: ‘Good’ Business = Big Business

CSR Jobs Poised to Grow in New Decade

The Great Recession caused a dip in corporate social responsibility (CSR) programs as companies cut budgets in order to remain profitable.  As the economy improves in 2010, many predict increased growth in CSR activities since “doing good” builds brand reputations and increases sales.  Innovative CSR guru Rob Densen shares my point of view, predicting that integrated…… Continue reading CSR Jobs Poised to Grow in New Decade

The 5 Ws of a Successful CSR Initiative

Columbia College’s Sandra Allen, who is a long-time friend and PR colleague, invited me to speak to her Social Change Communication class yesterday.  Her students are focusing on corporate social responsibility (CSR) and they clearly have been giving a lot of thought to the subject. We discussed the evolution of CSR from over the past 30…… Continue reading The 5 Ws of a Successful CSR Initiative