Many posts here have discussed the importance of volunteerism and involvement as a way to enhance your resume. So, I was pleased to see the report from PR students at Columbia College who got actively involved in supporting Chicago’s bid for the 2016 Olympics. Although Rio de Janeiro was awarded the 2016 Olympic rings, the…… Continue reading Volunteer, Have Fun and Build Resume
Tag: Columbia College
The 5 Ws of a Successful CSR Initiative
Columbia College’s Sandra Allen, who is a long-time friend and PR colleague, invited me to speak to her Social Change Communication class yesterday. Her students are focusing on corporate social responsibility (CSR) and they clearly have been giving a lot of thought to the subject. We discussed the evolution of CSR from over the past 30…… Continue reading The 5 Ws of a Successful CSR Initiative