Q. Several young PR professionals have asked the same question: How long should I stay in my first job before switching to another firm? A. The simple answer is to stay as long as it’s working for you–but give it at least 18 months. It generally takes a year to get to know and to feel a…… Continue reading To Jump Or Not To Jump
Appropriate Networking
When I started out in public relations, I had never heard the term “networking.” However, I soon realized that I, indeed, had built a solid network of friends and colleagues through college, internships and my first few jobs. Back then (and actually up until about five years ago), I used a giant Rolodex instead of…… Continue reading Appropriate Networking
Conversations With PR Leaders
Students, educators and practitioners can sit in on conversations with a dozen PR leaders thanks to The Plank Center for Leadership in Public Relations. Besides providing insights about their own careers, the PR veterans offer tips ranging from the best PR books to read to how to manage your career. The interesting format starts with a brief bio of…… Continue reading Conversations With PR Leaders
Carol Cone: Intern to Innovator
No one would question the assertion that Carol Cone gave birth to cause marketing. This is a significant accomplishment that inspires her many co-workers and friends. I first met Carol after she had already founded Cone 25 years ago, so I found her Career Capsule to be both informative and instructive–another successful career that started with an internship. Carol L. Cone Chairman Cone…… Continue reading Carol Cone: Intern to Innovator
Development/Fund Raising Career Path
Q. I am interested in pursuing a career in development/fund raising, since that is what I am currently passionate about. However, eventually I would like to work in an agency. Would this be possible, or would I be locked into a career of fund raising/development forever? -MS A. Development/fund raising is very much part of the…… Continue reading Development/Fund Raising Career Path
A Day In The Life Of. . .
Brooke Ehlers Public Relations Account Executive Nicholson Kovac, Inc. – Kansas City, MO Nicholson Kovac, Inc., an integrated marketing communications company, is counted among the top independent advertising agencies in the country and serves national and global brands. At the hart of Nicholson Kovac’s work is Relevant Ingenuity, a proprietary process of discovering the…… Continue reading A Day In The Life Of. . .
Zagat of Internships
Word of mouth traditionally has been the main channel for candid insights into internships. A new Web site — InternshipRatings.com — is on the way to become an invaluable resource for intern searches. C0-founded by Boston University students Lauren Grunstein and Stephanie Gurtman, InternshipRatings.com is a resource for students to rate, research and compare internships in various…… Continue reading Zagat of Internships
Intern Or Hold Out?
Q. A frustrated college graduate from the Class of ’07 who is completing her third internship asks the following question–it’s actually a stake-in-the-ground comment: “I feel I have paid my dues. I graduated from a good college and have done three internships so I will only focus my job search on full-time PR positions, even if that means I don’t work for…… Continue reading Intern Or Hold Out?
Social Media: A Day in the Life Of . . .
Jessica Randazza, Account Executive Publicis Consultants – PR, Seattle, WA The public relations field is constantly changing in order to keep up with client demands and expectations and inevitably the change brings with it ever growing social media. As a young professional, I have frequently been called on by senior staff for my…… Continue reading Social Media: A Day in the Life Of . . .
What is Public Relations?
Early in my career when I worked for a newspaper, my parents always felt they knew what I did for a living since they could see the bylines on the stories I wrote. I had a lot more difficulty explaining my job when I moved into public relations. I hadn’t studied PR nor did I…… Continue reading What is Public Relations?