Despite current economic concerns, Brian Solis is bullish about the future of PR–especially Social Media. Based in Silicon Valley, Brian is one of the most articulate advocates for Social Media so I asked him to provide some insights about the fast-moving but not entirely understood Social Media phenomenon. For a deeper dive, Brian blogs at PR 2.0. Brian’s insights…… Continue reading Social Media: Tomorrow’s PR Leaders?
Bridging the Generation Gap
The current issue of the Council of PR Firms’ online publication, Firm Voice, provides managers with some intriguing insights about what makes Millennials tick. Aaron Uhrmacher, a social media consultant at Text 100 Public Relations, posts an intriguing Top 10 that can help Boomers and Xers span the expectations bridge of Millennials. Due to current economic conditions, don’t expect most agencies or…… Continue reading Bridging the Generation Gap
A Good Job Site, Indeed
Helpful free job sites abound these days so resist the temptation of pay-to-play sites that charge usage fees to search for PR jobs. While the Council of PR Firms, PRSSA and PRSA offer excellent job sites, I recently came across a terrific site that is, indeed, very good. It’s http://www.indeed.com Indeed compiles PR jobs on one easy-to-navigate…… Continue reading A Good Job Site, Indeed
Full-time Freelance Career
Lisa Holton Independent Writer, Editor and Researcher Lisa Holton heads The Lisa Company, an Evanston, IL-based writing, editing and research consulting firm founded in 1998. She is a former Business Editor and reporter for the Chicago Sun-Times and a former editor with the Thomson Corporation. She is a busy author and contract…… Continue reading Full-time Freelance Career
Job Prospects for ’09 Grads
Q. How will the current economic situation affect my job prospects when I graduate next May? -SB A. The state of the world economy, especially in the U.S., does not bode well for job creation in the near term. In addition, current employees, who may have been contemplating retirement or moving to other jobs, are…… Continue reading Job Prospects for ’09 Grads
Getting Started in Event Planning, Experiential Marketing
Q. I am interested in a career in event planning or event/experiential marketing. There is not much information on how to get a career started in event/experiential marketing and I was wondering how I could start my career in this? For example, do agencies have AEs that just do event planning or event planning? Also,…… Continue reading Getting Started in Event Planning, Experiential Marketing
PR Degree = PR Job?
Several recent PR graduates have raised the thorny question: Does a PR degree ensure a PR job? Short answer is “no.” A number of factors determine the likelihood of landing a PR job, including the fact there are more PR graduates than PR openings each year. A PR degree itself is not sufficient for most prospective employers. With escalating…… Continue reading PR Degree = PR Job?
Must Reading in a Facebook World
DAVID DROBIS Chairman Emeritus and former CEO, Ketchum The Arthur W. Page Society, an influential organization made up of several hundred of the senior most PR professionals in the world, named David Drobis to its Hall of Fame this week. This is appropriate recognition for David’s lifelong career and dedication to public relations. I have known…… Continue reading Must Reading in a Facebook World
Q&A: Pursue Advanced PR Degree?
Q. I have a B.S. in marketing and after graduation I started working in an in-house PR function at a small fashion company. Now I want to work for a PR agency specializing in fashion. Since my educational background is in business should I pursue a master’s in strategic PR? Is it worth the time…… Continue reading Q&A: Pursue Advanced PR Degree?
Advice From Tech PR Pioneer David Simon
During my vacation last week, I met a fascinating PR veteran – David Simon. Over dinner, I “interviewed” him about his career, and he offered a few suggestions for young people starting out in this profession. A glimpse at his long career will be of interest, especially to individuals who did not pursue a traditional PR or communications degree.…… Continue reading Advice From Tech PR Pioneer David Simon