Q. A frustrated college graduate from the Class of ’07 who is completing her third internship asks the following question–it’s actually a stake-in-the-ground comment: “I feel I have paid my dues. I graduated from a good college and have done three internships so I will only focus my job search on full-time PR positions, even if that means I don’t work for a while.”
A. Unless you’re rolling in money and hugely optimistic about prospects of this job market, internships remain the best and most effective path to full-time PR jobs. Seeking a job from home is harder than being surrounded by a network of other professionals. While not working, you aren’t gaining hands-on experience that helps build your resume. If you insist on holding out for a full-time job, be sure to seek out volunteer opportunities that allow you to hone your PR skills.