Nicholson Kovac, Inc., an integrated marketing communications company, is counted among the top independent advertising agencies in the country and serves national and global brands. At the hart of Nicholson Kovac’s work is Relevant Ingenuity, a proprietary process of discovering the relevant issues long before the search for creative solutions begins. The result is smarter, more efficient communications that deliver measurable results for clients.
8:30 a.m. – Tuesday has suddenly become the new Monday, as I arrive at work with a schedule full of meetings, meetings and more meetings. I sift through several emails as I sit and wonder when am I actually going to get any work done? Welcome to Tuesday meeting madness!
9:45 a.m. – After about an hour of reviewing documents and printing handouts to prepare for meetings, my supervisor and I leave for a 10 a.m. meeting with my client to discuss executive positioning and community involvement opportunities.
11:15 a.m. – After four successful rounds of interviews with executives, we manage to get back to the office before our next meeting begins. We are very lucky to have clients who work so close to our office because we can get around quickly. Also, downtown Kansas City traffic really isn’t that bad at 11 a.m.
Noon – I can’t believe it’s already time for lunch. What’s on today’s menu? A meeting with another client to discuss ways to leverage their sponsorships and community involvement. Our team has a great relationship, and we discuss ideas and tactics that align with our goals and objectives.
1:30 p.m. – After lunch, we head back to the office. Once again, I check my email, respond to urgent matters and leave the rest of my emails for the end of the day. Although I finally have a break between meetings, I continue to prepare for two more meetings.
2:30 p.m. It’s time for my 2:30 status meeting. This meeting occurs every Tuesday and it’s really just a nice way to catch up with the team and make sure we are all on the same page.
3:30 p.m. – My supervisor and I are off to our last meeting of the day. We meet with a charitable organization that one of our clients has decided to support. To better understand the true mission of this organization, my supervisor and I take a tour of the facility. After the tour, we discuss the needs of the organization and present ideas that best accommodate them.
4:30 p.m. – Tuesday meeting madness has come to an end. On the drive back to the office, I realize just how much I love my job. Although it was a busy day, I look back and am grateful for all that I learned and look forward to pursuing the opportunities that arose from the day’s events.
6 p.m. – After returning phone calls and responding to emails, I begin to work on a couple of PRSA projects. I am actively involved with the Greater Kansas City PRSA Chapter, specifically the Greater Kansas City New Pros. Our Chapter is extremely active so we always have lots of great events, meetings and projects in progress that allow me to network, make friends and gain a greater understanding and knowledge of the public relations industry.
6:30 p.m. – Before leaving the office for the day, I review my calendar and check my task list to see what lies ahead on Wednesday. It looks like Wednesday will be a productive day as most of my schedule is currently open. It seems like every day truly is different in public relations, which is why I enjoy working in this industry. Whether it’s meeting with your team, participating in conference calls, planning, writing or pitching the media, every day and every task is a little bit different.