How LinkedIn is Preparing Me for a PR Career

  By Katherine Tankersley As a Journalism and Advertising student interested in public relations, I am constantly looking for ways to develop my writing skills to prepare for career opportunities in public relations (PR). I am a fully online student at Southern Illinois University Carbondale (SIUC). Unfortunately, only the journalism degree is fully online –…… Continue reading How LinkedIn is Preparing Me for a PR Career

5 Ways to Do PR like Disney

  By James Warda While guesting on the “Skull Rock Podcast,” I listened intently as the host, David Bossert, author and former Producer, Creative Director and Head of Special Projects for Walt Disney Animation Studios, shared what he believes make up the best Disney stories. “They include a storyline you care about,” David said, “along…… Continue reading 5 Ways to Do PR like Disney

Common Red Flags In PR Job Background Checks And How To Address Them

  By Christian Moore Landing your ideal position in public relations demands more than an impressive résumé and dynamic interview skills; it also hinges on acing the background check. With the market as competitive as it is, aspiring PR professionals need to recognize potential pitfalls in this pivotal stage and adeptly address them if they’re…… Continue reading Common Red Flags In PR Job Background Checks And How To Address Them

What’s in a Name[tag]?

  By Jill O’Mahony Stewart Special events are wonderful. And a lot of work. Special events showcase your organization and provide networking opportunities for hosts and guests alike. Whether you are deep into your first job or your first internship, there’s a good chance you’ll be responsible for the organizing those name tags. As a…… Continue reading What’s in a Name[tag]?

Expectations vs Reality of Job Seekers

  Navigating the job market can often feel like traversing a maze of conflicting expectations and realities, especially for students and young professionals pursuing careers in public relations. While aspiring PR professionals harbor certain expectations about the application process and workplace dynamics, the reality often diverges significantly from these ideals. One common area of disparity…… Continue reading Expectations vs Reality of Job Seekers

Major AI-Human Communications Research Project Launched by DePaul and Chicago PR Leaders

  Chicago communication professionals are bullish about the adoption of generative Artificial Intelligence in their organizations, according to a first-of-its-kind research study conducted by DePaul University’s College of Communication and underwritten by Communication Leaders of Chicago (CLC).  The research is CLC’s first major initiative in the new organization’s mission to create meaningful ways to strengthen…… Continue reading Major AI-Human Communications Research Project Launched by DePaul and Chicago PR Leaders

Forget About Your Resume. Focus on Social Media

  “Forget about your resume. Focus on social media.” Those two bits of advice have been heard often by most of my students at DePaul as well as other aspiring PR pros whenever I discuss job searches. Of course, I really don’t mean you can seriously wad up and throw away your resume, but social…… Continue reading Forget About Your Resume. Focus on Social Media

Podcasting and Public Relations: Let’s Talk About It

By Shaley Brown Episode 1 A podcast is a digital audio program you can listen to when and wherever you like — in the car, on the way to work, while exercising at the gym or walking to class, or even on a plane. A podcast commonly features one or several hosts who center their discussions around…… Continue reading Podcasting and Public Relations: Let’s Talk About It

Pay Freelancers Promptly

  Since leaving the agency world 12 years ago, I’ve enjoyed consulting on some great projects for several C-suite executives and associations. Many of those projects required extra arms and legs so I’ve enlisted freelancers who have done amazing work. Most freelancers tell me not to worry about paying them until the client pays me.…… Continue reading Pay Freelancers Promptly

Creating the Insider’s Guide to Influencer Marketing

  By Katie Stoller I am one of those people who regularly pops up from a deep sleep and scribbles notes down. To the complete annoyance of my husband, I have to keep a pen and paper next to my bed because I’m usually too tired to get up but I know I need to…… Continue reading Creating the Insider’s Guide to Influencer Marketing