By Katie Brenneman Public relations professionals and those considering the career should embrace any opportunity to interact with sales personnel. Although PR doesn’t focus as much on making a transaction, it does find itself in the middle of closing deals, communicating, and growing relationships. Something sales teams know a lot about. Taking a deeper…… Continue reading What PR Professionals Can Learn From Sales
Category: Job Search
Wise Words from College Senior: Embrace Continuous Learning & Build Your Network
By Heather Smyth Senioritis. The loss of motivation a senior feels right before graduation when the main focus is on life’s next chapter. It can lead to decreased performance and the mentality that school is not a priority anymore. As a senior in college, your next focus is securing a job. The public relations…… Continue reading Wise Words from College Senior: Embrace Continuous Learning & Build Your Network
Want the Job? Let Them Know By Sending Prompt Follow-up Notes
In my classes, I used to recommend hand-written notes following job interviews. But I gave up on that idea when a student asked me where she could buy a stamp. I realized I was clinging to my “old school” ways. Now, I just insist on any form of follow-up. And sooner the better. While studies…… Continue reading Want the Job? Let Them Know By Sending Prompt Follow-up Notes
#OpenToWork is Open for Debate: Good Idea or Bad?
After speaking with University of Florida PR students recently, I received LinkedIn connection requests from several of them—primarily seniors who are anxiously focused on what they’ll be doing upon graduation. Many of their LinkedIn profile photos were framed with the #OpenToWork hashtag. While nobody debates the critical role LinkedIn plays in a job search,…… Continue reading #OpenToWork is Open for Debate: Good Idea or Bad?
Expand Your LinkedIn Network During Holidays
Last week, I advised students at Brigham Young University-Idaho to tear up their resumes and focus on their LinkedIn profiles. The same advice applies to in-person holiday networking which may take another year or two to return to pre-pandemic levels of opportunity. So, devote the hours you might otherwise have spent at a social…… Continue reading Expand Your LinkedIn Network During Holidays
Job Offer Response: Asking For More Time to Respond
Q. I graduate next month and had my first internship interview with a great agency this week. I was surprised to get a call 24 hours later with an offer to start work the day after I graduate. I have two other interviews pending, but not yet scheduled. I need a job ASAP, but I’d…… Continue reading Job Offer Response: Asking For More Time to Respond
Hone Your PR Skills to Make a Difference in the Healthcare Community
By Luke Smith Healthcare and public relations interact much more often than you might think. We’ve seen more than enough evidence of this during the COVID-19 pandemic, in which PR has been tapped to send important public information, promote vaccination, and stem the tide of the virus. But there’s plenty more long-term good a public…… Continue reading Hone Your PR Skills to Make a Difference in the Healthcare Community
Soft Skills Tips for New PR Pros
By Mark Mohammadpour Every year I am so impressed with the quality of public relations students about to start their careers. Through PRSSA, internships, and student-run agencies, tomorrow’s leaders are learning in real-time how to strategize and execute campaigns that deliver business impact. Knowing the challenges that new professionals face in the first several years…… Continue reading Soft Skills Tips for New PR Pros
Switching or Returning to PR Career? Here’s Help
With some 120,000 public relations job postings on ZipRecruiter alone, almost every agency in the U.S. appears to be scrambling to identify and hire talent. But the process often takes more time than anticipated since most firms are increasingly selective about the talent they want to hire. Many firms are expanding their searches to consider…… Continue reading Switching or Returning to PR Career? Here’s Help
How to Break Into the Public Relations Industry
Public relations professionals are increasingly playing key roles in helping their organizations manage and groom their public images. If you enjoy creating narratives, driving stories and influencing public behavior, then a career in PR might be worth looking into. Even if you didn’t go to school specifically for public relations, don’t let that stop you from…… Continue reading How to Break Into the Public Relations Industry