Hone Your PR Skills to Make a Difference in the Healthcare Community

By Luke Smith Healthcare and public relations interact much more often than you might think. We’ve seen more than enough evidence of this during the COVID-19 pandemic, in which PR has been tapped to send important public information, promote vaccination, and stem the tide of the virus. But there’s plenty more long-term good a public…… Continue reading Hone Your PR Skills to Make a Difference in the Healthcare Community

Soft Skills Tips for New PR Pros

By Mark Mohammadpour Every year I am so impressed with the quality of public relations students about to start their careers. Through PRSSA, internships, and student-run agencies, tomorrow’s leaders are learning in real-time how to strategize and execute campaigns that deliver business impact. Knowing the challenges that new professionals face in the first several years…… Continue reading Soft Skills Tips for New PR Pros

Switching or Returning to PR Career? Here’s Help

With some 120,000 public relations job postings on ZipRecruiter alone, almost every agency in the U.S. appears to be scrambling to identify and hire talent. But the process often takes more time than anticipated since most firms are increasingly selective about the talent they want to hire. Many firms are expanding their searches to consider…… Continue reading Switching or Returning to PR Career? Here’s Help

How to Break Into the Public Relations Industry

Public relations professionals are increasingly playing key roles in helping their organizations manage and groom their public images. If you enjoy creating narratives, driving stories and influencing public behavior, then a career in PR might be worth looking into. Even if you didn’t go to school specifically for public relations, don’t let that stop you from…… Continue reading How to Break Into the Public Relations Industry

‘Hot Sellers Market’ for Public Relations Talent

My random check in last week with 12 agencies – big and small – confirm the urgency of “Help Wanted” pleas on job boards and social media pages: The PR job market is hot. While one major agency confirmed more than 200 job searches underway, the owner of a small 20-person firm said she is…… Continue reading ‘Hot Sellers Market’ for Public Relations Talent

Considerations for Becoming a PR Specialist

By Luke Smith Our ultra-connected digital landscape has connected our world in some incredible ways. It also means clear communication is especially important. For public figures, brands, or public services, clarity can drive positive engagement. On the other hand, the smallest misstep in messaging can spread around the globe in an instant. This means skilled…… Continue reading Considerations for Becoming a PR Specialist

Business Acumen is the New X-Factor for Communication Leaders

“Employment prospects in public relations look downright bullish, but job seekers should know that most employers have raised their expectations for PR talent.” By Ron Culp, Fellow PRSA Demand for business-savvy communicators is expected to continue rising in the post-pandemic era, recruiters and corporate executives say. Unlike in past economic downturns, during the COVID-19 crisis…… Continue reading Business Acumen is the New X-Factor for Communication Leaders

Leadership: How to Get There & Bumps Along the Way

By Julia Zaeske Leaders are people we regularly encounter, whether it’s at a job, an event or in politics. Everyone has a different take, definition and style of leadership. I had the privilege to interview three senior professionals who are leaders themselves and regularly recruit and hire future leaders into open positions. Dane Roth, Global…… Continue reading Leadership: How to Get There & Bumps Along the Way

Tips for New Freelance Writers

By Luke Smith If you’ve decided to trade your 9-5 job for the gig economy, you’re not alone. About 61% of freelancers stepped into the gig economy by choice, and a large percentage of them are writers. Now, thanks to the COVID-19 pandemic, some people who lost their traditional jobs and took on freelancing gigs…… Continue reading Tips for New Freelance Writers

See a New Job Posting? Apply Immediately

Q.  Are there any secrets to getting considered for elusive jobs online? Based on job specs, I seem fully qualified but I never hear back. Also is there a magic number of days that a job has been posted that I should simply avoid applying for? -JP A.  Don’t waste your time with jobs that…… Continue reading See a New Job Posting? Apply Immediately