By David H. Lasker Young PR professionals are working in a brand-new environment compared to before. The world and how information is spread are completely different than at any time in history. News is disseminated not only at nearly the speed of light, but also in so many ways and on so many channels…… Continue reading How Media Monitoring Can Supercharge Your Career
Category: Job Search
Stop Sending Blank Invites: The Power of Personalized LinkedIn Requests
By Anne Gaertner LinkedIn is a digital representation of your network. Many students are tempted to press “Connect” and move on. No message, no context. The person becomes just another one of your “connections.” Or are they? A connection is built on a relationship. Without a solid foundation, there’s no relationship. The best way…… Continue reading Stop Sending Blank Invites: The Power of Personalized LinkedIn Requests
Why Every PR Student and Young Pro Should Have 500+ LinkedIn Connections (and How to Get Them)
Ask anyone who has taken one of my classes, and they might tell you how often I harp on about the importance of increasing their LinkedIn connections if they want to be taken seriously by prospective employers. Most students politely listen and say they will try, and now and then, I’ll hear from students…… Continue reading Why Every PR Student and Young Pro Should Have 500+ LinkedIn Connections (and How to Get Them)
10 Tips for Launching a PR Job Search in 2026
While the PR employment market looks a bit blurry at the start of the new year, serious job seekers can’t let that derail their search plans. In my recent conversations with agency hiring managers and recruiters, a common theme has emerged: there will be plenty of hiring for entry- and mid-level positions during the first…… Continue reading 10 Tips for Launching a PR Job Search in 2026
Don’t Suspend Your Job Search During Holidays
During an email exchange last month with an unemployed friend who is looking for a job, we had difficulty finding a time for a Zoom call due to his jammed schedule, not mine. When we finally talked yesterday afternoon, he explained how busy he has been with conversations and initial interviews with several organizations.…… Continue reading Don’t Suspend Your Job Search During Holidays
Navigating Job Search Rejection and Ghosting
Far too many corporations and agencies do a lousy job of closing the loop with prospective candidates. Come on, folks. We can do better. While 75 percent of job seekers applying for jobs never receive acknowledgement of their applications being received (CareerBuilders.com), even applicants reaching the initial interview stage regularly face similar ghosting or…… Continue reading Navigating Job Search Rejection and Ghosting
PR Consulting in the AI Era? Think Small with ‘Earned Human Moments’
By Melissa Kinch I recently was introduced to a friend of a friend who does a lot of work in AI. We met up to compare notes and chat about how AI is changing public relations. During a robust conversation about the state of the industry, new friend asked me, “so what do you…… Continue reading PR Consulting in the AI Era? Think Small with ‘Earned Human Moments’
Career and Business Reinvention Insights from Beyoncé Tour
By Paul Argenti When Beyoncé traded her sequined bodysuits for cowboy boots, she didn’t just change costumes. She demonstrated the fundamental rule of business survival: evolve or die. Beyoncé recognized that cultural dominance requires well-timed reinvention, not endless repetition of past successes. By claiming space in country music, she expanded her audience and pushed…… Continue reading Career and Business Reinvention Insights from Beyoncé Tour
Bridging the Gap Between Brand Strategy and PR Execution
By Meghan Labot For PR professionals, especially those just entering the field, understanding how brand strategy and public relations work together is critical for building campaigns that truly resonate. While PR often lives in the realm of day-to-day execution — crafting pitches, securing coverage, managing crises — its success hinges on alignment with the…… Continue reading Bridging the Gap Between Brand Strategy and PR Execution
Before Your Internship Ends Checklist
Now that we’ve reached the midpoint of many summer internships, it’s an important time to ensure you can check off as many accomplishments as possible from the experience. No, it’s never too late to set or reset goals for the internship. Often, intern supervisors are so busy with their own jobs that they forget…… Continue reading Before Your Internship Ends Checklist