Recently, I met a Northwestern communications student who said she wants to pursue a career in fashion PR. Since I had just been invited to a networking event being hosted by one of the most prominent fashion PR pros in my “Rolodex,” I offered to see if it would be OK to invite her…… Continue reading Senior Pros: Open the Tent
Category: Careers
How to Answer That Age-old Question: ‘So, What Do You Do?’
For the past 12 years, DePaul University’s MA program in public relations and advertising has showcased the impressive portfolios of its new graduates in a celebration that has evolved into a mini commencement. It is attended by proud parents, fellow students, faculty and Chicago ad and PR professionals – and recruiters. (See related story).…… Continue reading How to Answer That Age-old Question: ‘So, What Do You Do?’
Don Ingle: Role Model ‘Pracademic’ Says Farewell
When professionals ask me about what it’s like moving from industry and agency positions to academia, I often cite Don Ingle as the quintessential example of a pro who did it right. Despite having no prior teaching experience, Don naturally shifted careers 15 years ago and immediately began challenging and inspiring students lucky enough to…… Continue reading Don Ingle: Role Model ‘Pracademic’ Says Farewell
What Hiring Managers Really Want to See on Your Resume and LinkedIn
By Sajan Prajapati In today’s competitive public relations job market, a resume and LinkedIn profile are not just summaries of your previous work; they are your first impression, your brand, and the keys to opening career doors. Hiring managers are bombarded with resumes for dozens, sometimes hundreds, of the same position. If you want…… Continue reading What Hiring Managers Really Want to See on Your Resume and LinkedIn
Warren Buffett’s Communication Secrets
By John Millen Warren Buffett, the 94-year-old legendary investor, yesterday announced that he will be retiring as CEO of Berkshire Hathaway at the end of the year. You may know Buffett as one of the world’s richest people. You may have seen him on TV or as a rock star speaker talking to thousands…… Continue reading Warren Buffett’s Communication Secrets
Reframing PR in a Multipolar World: The Urgency of Global Business Acume
By Sarah Ogden This week, I had the pleasure of speaking to a group of future communicators at the University of Florida, for a course led by the incredible Patrick Ford. My session followed a talk led by the sage wisdom of an industry leader who has walked many corridors of power and demonstrated…… Continue reading Reframing PR in a Multipolar World: The Urgency of Global Business Acume
Where PR Meets Promotion: Blending Digital and Physical for Deeper Engagement
By Howie Turkenkopf Promotional marketing isn’t just about slapping a logo on a product – it’s a strategic powerhouse in modern marketing, communications and public relations (PR). It goes beyond brand awareness, forging real connections with audiences in a way that sticks. While once limited to branded merchandise like apparel, office supplies and…… Continue reading Where PR Meets Promotion: Blending Digital and Physical for Deeper Engagement
Show Up to Lead . . . And Other Lessons Learned During Two+ Decades at a Global Agency
By Kevin Oates If agency years are like dog years, I’m celebrating my 182nd at Ketchum this month. It will be my last. Twenty-six years ago, I graduated from the University of Southern California Annenberg School for Communications with a degree in Public Relations. I was fortunate that some amazing professors and veterans of…… Continue reading Show Up to Lead . . . And Other Lessons Learned During Two+ Decades at a Global Agency
Embrace the ‘Cold Call’ For All It’s Worth
By Calloway Newman As my college years are dwindling to an end, I am reflecting on how beneficial cold calling was throughout these years. Let’s be real, when I first had to make cold calls, I was terrified. My voice would shake as I dialed the numbers, knowing my coworkers heard me struggle through…… Continue reading Embrace the ‘Cold Call’ For All It’s Worth
Seniors: Now is the Time to Set Yourself Up for Success
By Tiffin Jernstedt Seniors, your final semester is here, and now is the time to set yourself up for success after graduation. The transition from college to career can feel overwhelming, but small, consistent actions will make a big impact. Here are a few things to keep in mind: Update your LinkedIn and engage.…… Continue reading Seniors: Now is the Time to Set Yourself Up for Success