Focus on the Big 3 of Social Media

Millennials get credit for being the most digitally literate generation, but only a small percentage actually actively engage in social media. So, during lectures at Brigham Young University last week, I urged all PR students to ramp up their engagement in social media. Social media options are overwhelming, which perhaps explains the reluctance of some to venture…… Continue reading Focus on the Big 3 of Social Media

5 Networking Tips to Make You Memorable

Frustrated with the lack of follow-up by aspiring PR professionals (see previous post), I decided to pick the brain of a Millennial I recently met who is a LinkedIn 500+ member and consummate networker. Following graduation from Michigan State, Allison Dreiband traveled the country with the Oscar Mayer Wienermobile, which she says is “the best PR…… Continue reading 5 Networking Tips to Make You Memorable

Networking Requires You To Take First Step

Building a professional network takes time and effort, but many Millennials do little to take advantage of opportunities to tap individuals who might help their careers. This point of view is supported by agency and corporate executives I’ve talked with over the past several months. All are surprised with the laissez-faire attitudes towards effective networking. This isn’t…… Continue reading Networking Requires You To Take First Step

6 Useful Apps for Job Seekers

It’s safe to say that modern information technologies revolutionized every aspect of our lives, including job searching. Today, PR experts can use smart and multi-functional apps to connect with other professionals, search jobs that aren’t advertised on traditional job search services and check the average salaries of their profession in various companies and sectors. All…… Continue reading 6 Useful Apps for Job Seekers

Ignore Generic LinkedIn Requests

Despite efforts to promote personalized connection requests, 9 out of 10 LinkedIn invitations I receive are the standard 11-word generic default message: ”I’d like to add you to my professional network on LinkedIn.” That’s fine if you actually know the individual being contacted. Unfortunately, far too many invitations are extended by individuals who have passing…… Continue reading Ignore Generic LinkedIn Requests

10 Quick Ways to Clean Up Your Social Media Profiles Before Your Next Interview

Picture this scenario: after weeks of sending out applications and cover letters, you finally land a job interview with your dream employer. You are all ready to go – dressed up, resumes in hand, your winning smile and firm handshake in perfect form – when you realize that you forgot to go through your social…… Continue reading 10 Quick Ways to Clean Up Your Social Media Profiles Before Your Next Interview

5 Ways Students Can Gain Experience in PR Field

As a student you commit a large amount of time and energy to get a degree that sets your course for the future. Many variables affect your potential success–exposure to the profession you’re pursuing, what you learned in college, and how you apply real life experiences to your job search. Bottom line, graduates who have been involved…… Continue reading 5 Ways Students Can Gain Experience in PR Field

Networking Your Way to Your First (or Next) Job

In Entrepreneur magazine, Richard Branson, CEO of Virgin, said: “The first step on the road to success is building a network.” You probably already know how important networking is in landing the job you want. But this can seem like a huge job. Where do you start? Be a Joiner Every college and university has…… Continue reading Networking Your Way to Your First (or Next) Job

5 Tips for Using Social Media to Find a Job

Social media is no longer just a way to stay in touch with your friends and family. In today’s world, many people are using social media as a tool to help land a job. If you’re in the market for a new job like many other people out there, using social media tools can help…… Continue reading 5 Tips for Using Social Media to Find a Job