Switching or Returning to PR Career? Here’s Help

With some 120,000 public relations job postings on ZipRecruiter alone, almost every agency in the U.S. appears to be scrambling to identify and hire talent. But the process often takes more time than anticipated since most firms are increasingly selective about the talent they want to hire. Many firms are expanding their searches to consider…… Continue reading Switching or Returning to PR Career? Here’s Help

Mike Santoro: Public Relations Firms Must Evolve and Adopt New Technologies

By Kola Ogunshote As the President of Walker Sands Communications, a fast growing B2B public relations and digital marketing firm, Mike Santoro stays in tune with the latest trends in marketing, communication and technology. In this interview, he talks about his career path, agency management, his charitable foundation and the potential impact of virtual reality,…… Continue reading Mike Santoro: Public Relations Firms Must Evolve and Adopt New Technologies

5 Networking Tips to Make You Memorable

Frustrated with the lack of follow-up by aspiring PR professionals (see previous post), I decided to pick the brain of a Millennial I recently met who is a LinkedIn 500+ member and consummate networker. Following graduation¬†from Michigan State, Allison Dreiband traveled the country with the Oscar Mayer Wienermobile, which she says is “the best PR…… Continue reading 5 Networking Tips to Make You Memorable