Watch Out PR/AD World: Here Comes Gen Z

When it comes to careers, the Z generation gets it. Admittedly, I’m basing my assessment on limited data—just three recent conversations with high school students who appear laser-focused on their pathways to successful careers. Earlier this week, I dropped in on an innovative program aimed at exposing high school students to possible careers in advertising…… Continue reading Watch Out PR/AD World: Here Comes Gen Z