College Involvement Builds Your Resume

What does it mean to be actively involved? Is joining an organization enough? Does it look more impressive to have five different memberships on your résumé? It’s common these days to hear about people who aren’t getting hired. They are confused because they have impressive résumés with all of these diverse organizations listed. They have…… Continue reading College Involvement Builds Your Resume

Professional Groups Need to Engage Future Talent

Kudos to the Publicity Club of Chicago (PCC) and other organizations that find ways to include PR students at their meetings. Students from DePaul University were invited to attend this week’s PCC luncheon featuring a panel that discussed the topic: “Help! How PR Can Save a Brand’s Reputation During A Crisis.” DePaul instructor Jill Stewart, former PCC…… Continue reading Professional Groups Need to Engage Future Talent

Six Actionable Insights for Succeeding in a Corporate Public Relations Internship

Through the fellowship for educators program with The Plank Center for Leadership in Public Relations at The University of Alabama, I recently had the privilege of spending two weeks embedded within the corporate communication department at Discover Financial Services (NYSE: DFS). Discover, a FORTUNE 300 company, is best known for its Discover card. Part of…… Continue reading Six Actionable Insights for Succeeding in a Corporate Public Relations Internship

Graduation Words of Advice From Al Golin

It was a proud moment on Sunday as this “pracademic” watched several of my students accept their degrees during commencement ceremonies for the College of Communication at DePaul University. I’ve only been teaching for a year, but more than a dozen of my students received their degrees as parents and friends cheered enthusiastically. While the…… Continue reading Graduation Words of Advice From Al Golin

Positive Job Prospects for Journalism Major, But Back It Up with PR or Business Minor

Q.  I am a junior journalism major now having second thoughts about my degree.  What are my prospects of landing a job?  Should I switch to PR or something else, even though it might require an extra semester at an expensive college?  -PA A.  Don’t panic—yet.  You didn’t mention a minor, so I would seriously…… Continue reading Positive Job Prospects for Journalism Major, But Back It Up with PR or Business Minor

Job Search Mantra: ‘Get It Done’

  Jordan Myers We all know the statistics. According to the National Association of Colleges and Employers, 19.7 percent of those who earned a diploma this year found a job, compared with 51 percent in 2007. We all know the facts. Many of us have family and friends who have lost their jobs. As the…… Continue reading Job Search Mantra: ‘Get It Done’

Good Time To Get Masters Degree

Q.  I recently finished my college studies in German and Business Admin and have become very interested in the PR field. I feel that my choice of major, however, has not really geared me towards this type of career as I have not focused much on communications and factual writing. What is your opinion of…… Continue reading Good Time To Get Masters Degree