By David H. Lasker Young PR professionals are working in a brand-new environment compared to before. The world and how information is spread are completely different than at any time in history. News is disseminated not only at nearly the speed of light, but also in so many ways and on so many channels…… Continue reading How Media Monitoring Can Supercharge Your Career
Tag: David H Lasker
Crisis Communications Guide for Young PR Pros
By David Lasker The ability to poetically polish press releases is certainly valued by the public relations industry. In fact, making mundane information meaningful on a daily basis is the lifeblood of many a PR career. Truth be told, though, nothing will test the essential skills of PR professionals like a full-blown PR crisis —…… Continue reading Crisis Communications Guide for Young PR Pros