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Beating the Odds: Advice on How to Edge Out the Competition for an Entry-Level Position
It’s that time of year again; the summer internships are winding down and those select few who demonstrated a level of determination and quality work superior to their peers will be rewarded with the opportunity to join their firm as full-time employees. Every summer the Council of Public Relations Firms hosts Internfest, an event that invites…… Continue reading Beating the Odds: Advice on How to Edge Out the Competition for an Entry-Level Position
Climbing the Corporate Ladder: Seven Essential Recommendations for 1st-Year PR Pros
If you’re a junior-level staff member at your agency reading this post, you understand that it’s now crucial to work your hardest to prove to your bosses that they made the right decision by hiring you in the first place. With about a year of entry-level PR experience under my belt, I share with…… Continue reading Climbing the Corporate Ladder: Seven Essential Recommendations for 1st-Year PR Pros
5 Tips for Properly Juggling Multiple Bosses
When you work as a PR professional, you have to work with many different types of clients on a daily basis. Juggling all of these varied clients can be difficult unless you handle it correctly. Here are a few tips on figuring out how to deal with different types of clients (or bosses). 1. Don’t…… Continue reading 5 Tips for Properly Juggling Multiple Bosses
6 Great Mentors Who Would Make Betsy Proud
When the late Betsy Plank first discussed the idea for the Plank Center for Leadership in Public Relations, she envisioned creating an organization that would bridge the communications gap between academicians and professionals in order to better train and develop future leaders of the profession. In order to recognize and encourage mentoring, she also wanted to…… Continue reading 6 Great Mentors Who Would Make Betsy Proud
Six Actionable Insights for Succeeding in a Corporate Public Relations Internship
Through the fellowship for educators program with The Plank Center for Leadership in Public Relations at The University of Alabama, I recently had the privilege of spending two weeks embedded within the corporate communication department at Discover Financial Services (NYSE: DFS). Discover, a FORTUNE 300 company, is best known for its Discover card. Part of…… Continue reading Six Actionable Insights for Succeeding in a Corporate Public Relations Internship
10 Must Have Skills for Future Talent Managers
Communications is a rapidly changing and evolving field. With technology continually growing, the means by which people can network and communicate are now more diverse and varied than ever before. Mobile devices, tablets and social media have changed our communications landscape forever. News now seems to travel at the speed of light, and even the media…… Continue reading 10 Must Have Skills for Future Talent Managers
How to Succeed at Work
Whether it’s your first real job or you’ve just switched agencies, success at your new place of employment is crucial. Achieving success requires a delicate balance of interpersonal skills and demonstrating excellence at what you are paid to do. Here is how to strike that balance and succeed at work. Know what your boss expects: It…… Continue reading How to Succeed at Work
4 Key Steps to PR Measurement Success
By now, many people in PR have heard of the Barcelona Principles adopted two years ago as the basic fundamental “truths” about PR measurement. While these set a foundation for measurement, there have been a number of events and activities since then that have progressed the Principles to make them more actionable. One occurred June…… Continue reading 4 Key Steps to PR Measurement Success
Evolving Role of PR in the Digital Age
Social media has changed the world as we know it, and PR is no exception. For decades, PR communications traveled one way – from the PR desk to the press – but today it is a two-way conversation between PR professionals and the public. A press release no longer serves only as a tool to…… Continue reading Evolving Role of PR in the Digital Age