Japan PR Opportunities Tough to Land

  Q.  I’m a college senior and I have never had an internship.  These 4 years have gone by very fast and between spending one summer studying screenwriting at Columbia University, one summer dealing with a family illness, and this past one studying abroad in Tokyo, I just haven’t gotten an internship under my belt.  I’m an…… Continue reading Japan PR Opportunities Tough to Land

Bullish Top-Line Forecast for PR

After three years of client belt-tightening, companies are gradually increasing PR budgets.  That’s good news job seekers and the agencies where most of them hope to land.    PR is becoming a growing big business as evidenced by a report from the media-focused private equity firm Veronis Suhler Stevenson (VSS).  VSS predicts PR budgets will increase by a billion…… Continue reading Bullish Top-Line Forecast for PR

Be Wary of Excessive Resume Input

  A friend told me yesterday that the guy she’s dating plans to join an outplacement firm that specializes in writing resumes for recently downsized job seekers.  I couldn’t imagine making a decent living doing something that people should work through on their own with help from friends and the many online resume writing services, such as Resume-Help.org. …… Continue reading Be Wary of Excessive Resume Input

CEO Perspective: Networking #1 for Jobs

   Quintin E. Primo III  I get lots of questions from readers asking about the effectiveness of job boards and online job searches.  I urge job seekers to aggressively pursue all such job listing services, while allocating at least a third of their time to old fashioned one-on-one networking.  A Chicago business leader quantified the importance…… Continue reading CEO Perspective: Networking #1 for Jobs

Landing a Job in London is Possible, But Not Easy

  Q.   I will graduate next May and am interested in pursuing public relations on an international scale (I hope to move to London).  How do you suggest pursuing internships/jobs across the pond?  -JS A.  Landing a job in London is not easy for non-UK citizens, but it’s possible.  The best way to do so…… Continue reading Landing a Job in London is Possible, But Not Easy

Answer 7 Questions Prior to Launching Your Freelance Career

   Jeff Holmquist    Thinking about becoming a freelancer rather than an employee of a company?  While the flexibility and variety of projects and organizations may be appealing, you need to do your due diligence and prepare before making the switch.    Start by looking inward and realistically determining if you have the characteristics required…… Continue reading Answer 7 Questions Prior to Launching Your Freelance Career

Young CEO Offers Hiring Criteria

   Aaron Levie    Two years ago, I read Inc. magazine’s top 30 under 30 feature story (a.k.a. America’s coolest young entrepreneurs).  At the time, I wondered how many would find ultimate success in business.  Today’s New York Times Corner Office column validates the career and wisdom of one of those young entrepreneurs–Aaron Levie, co-founder and CEO of…… Continue reading Young CEO Offers Hiring Criteria

Jobs for Social Networking Addicts

  When I began my agency career seven years ago, I hadn’t yet heard of a Social Media Strategist.  Come to think of it, I don’t recall seeing the title until maybe two years ago.  Today, agencies and corporations have created a bull market for the digitally savvy.    Individuals addicted to social media are the best candidates…… Continue reading Jobs for Social Networking Addicts

Breaking into Advertising Without Experience is Tough but Possible

  Q.  I have been looking for jobs at ad agencies and I see many positions that are available.  I’ve made a lot of contacts through LinkedIn.  The issue I face is that I do not have any traditional ad agency experience.  My major was a discipline that I designed to cover all aspects of advertising…… Continue reading Breaking into Advertising Without Experience is Tough but Possible