When I was starting my career the conversation was all about “reputation management.” Now it’s all about “Branding.” Branding is being applied not only to products, but to organizations, perceptions and even individuals. Here’s a secret…branding is NOT new. Growing up in Kansas, Colorado, Oklahoma and Texas, branding was a hot topic of conversation at…… Continue reading A Cowboy’s Guide to Branding and Ethics
Category: Guest Post
Translating the PR Battlefield to the Market Share
My immediate, defensive reaction to Barry French’s Feb. 6 blog entry, “PR Success Is More Than a Degree,” was that public relations skills are absolutely vital to a successful career and contribute to the success of a company or organization. I was taken aback, dare I say deflated, that a respected individual like Mr. French…… Continue reading Translating the PR Battlefield to the Market Share
3 Tips to Remember in Move from Intern to Full-Time
Congratulations on being hired as a full-time employee! Just this time last year, I was interning at a large PR agency in St. Louis, MO and now I am serving as an AE at an agency in Des Moines, Iowa. My roles have drastically changed after becoming a full-time employee and through my experience, I…… Continue reading 3 Tips to Remember in Move from Intern to Full-Time
PR Success Is More Than a Degree
Here is a dirty little secret that will get some people mad at me. I only very, very rarely hire people with PR degrees. Maybe that is dumb of me, but I don’t look for whether people know the basics of communications. After all, it is not rocket science. What is rocket science is, well,…… Continue reading PR Success Is More Than a Degree
Self Promotion Required For Job Search Success
If I had been thinking clearly, my first reaction when my CEO boss informed me in late November that I was I being placed on a “90-day furlough,” would have been ‘Everything happens for a reason’. However, the surprise of immediately losing my income along with finding out I would receive no severance or access…… Continue reading Self Promotion Required For Job Search Success
Remain Cool, Calm and Positive When Dealing With a Bad Boss
Q. My boss is very talented, but he sometimes becomes an arrogant, mean-spirited SOB especially with others. This is driving people to look for jobs elsewhere. I like my client assignments and enjoy working for a fairly large and well respected agency. But I don’t like the tension that hangs over the office. It took quite…… Continue reading Remain Cool, Calm and Positive When Dealing With a Bad Boss
3 Commandments from a ‘Professional Intern’
Allison BradleyI’m going to be honest here: I’m thrilled my professional title no longer includes the word “intern.” After completing five PR internships in the past few years, I was recently hired as an AAE at Olson in Chicago. It’s tempting to ditch my identity as an intern as quickly as I updated my LinkedIn profile,…… Continue reading 3 Commandments from a ‘Professional Intern’
Let Values Guide You
When I recently retired, Ron Culp asked me to “share my thoughts” with those who are just starting out. Of course, there is already a ton of great insight and advice in the postings on this site – on topics from better blogging to managing your boss. But I want to touch on something else: …… Continue reading Let Values Guide You
Best Degree for PR Career? Discover’s Kathryn Beiser Advocates for Liberal Arts
I continue to believe that graduating from college with a liberal arts degree is one of the best ways to prepare for a career in public relations—my courses in history, political science, sociology, psychology, and even French have served me very well these past 25 years. But during my senior year at Northwestern, after a…… Continue reading Best Degree for PR Career? Discover’s Kathryn Beiser Advocates for Liberal Arts
Calling All Interns. Five Ways to Stand Out and Land a Job at Your Current Agency
I recently transitioned from intern to full-time hire at Ketchum. This did not come easily. But the best things in life never come easy, do they? There have been various posts on the Culpwrit on how to make the leap from intern to full-time hire, but I want to share some of the things I…… Continue reading Calling All Interns. Five Ways to Stand Out and Land a Job at Your Current Agency