How Outside Influences Affect Your Personal Brand

As a young public relations professional, you know how important your personal brand is to your marketability and value as an employee. PR is your business. You can skillfully craft a dynamic persona, actualizing all the best perceptions you have about yourself. Unfortunately, that work can be sabotaged by outsiders, even unwitting friends and associates.…… Continue reading How Outside Influences Affect Your Personal Brand

A Cowboy’s Guide to Branding and Ethics

When I was starting my career the conversation was all about “reputation management.”  Now it’s all about “Branding.”   Branding is being applied not only to products, but to organizations, perceptions and even individuals. Here’s a secret…branding is NOT new. Growing up in Kansas, Colorado, Oklahoma and Texas, branding was a hot topic of conversation at…… Continue reading A Cowboy’s Guide to Branding and Ethics