By Sophie Cadran “This is one of those moments that could be transformational in your career.” No pressure, right? I did my research. I made my list of people I wanted to meet. As the room began to fill with students and professionals, I spotted a woman standing alone at a table and thought, “Here we go.” As a…… Continue reading PR Student Takes Full Advantage of a ‘Career Transformational’ Moment
Category: Day in the Life
Perils, Promises, Potential: Brainstorming Then & Now
By Jill O’Mahony Stewart News that Six Flags is closing two parks in Maryland made me nostalgic for one of the greatest campaigns of my PR career. And it made me think about how it came to be. Brainstorming in the agency world is the most fun part of the job. Our creative director…… Continue reading Perils, Promises, Potential: Brainstorming Then & Now
The Power of Making Lists: Turn Chaos Into Clarity
By Mary Lee Montague I’m a list person. In today’s fast-moving world, it’s easy to feel pulled in a thousand directions at once. Between career goals, personal responsibilities, and everything in between, our brains can feel like overstuffed filing cabinets—papers crammed in with no order, and nothing where you need it. That’s where the humble…… Continue reading The Power of Making Lists: Turn Chaos Into Clarity
Communicating With Heart: Balancing Empathy and Strategy in Nonprofit PR
By Jeremy Silverstein In the world of nonprofit public relations, impact isn’t just measured in media mentions or campaign reach; it’s measured in lives changed, communities strengthened, and missions advanced. For young PR professionals entering this meaningful sector, there’s a delicate balance to strike — blending strategy with heart, metrics with meaning, and outcomes…… Continue reading Communicating With Heart: Balancing Empathy and Strategy in Nonprofit PR
Behind the Screen: Exploring the World of Influencer Marketing
Social media influencers create and post content on social media, growing a large following. For brands, “influencers are a vehicle to their audiences,” says Jenny Heinrich, who has taught DePaul students about influencer marketing for six years. With over 25 years of experience, Heinrich is a Top 30 US Pioneer in Influencer Marketing. In…… Continue reading Behind the Screen: Exploring the World of Influencer Marketing
Show Up to Lead . . . And Other Lessons Learned During Two+ Decades at a Global Agency
By Kevin Oates If agency years are like dog years, I’m celebrating my 182nd at Ketchum this month. It will be my last. Twenty-six years ago, I graduated from the University of Southern California Annenberg School for Communications with a degree in Public Relations. I was fortunate that some amazing professors and veterans of…… Continue reading Show Up to Lead . . . And Other Lessons Learned During Two+ Decades at a Global Agency
‘Why I chose a career in PR, and why I sent myself out to pasture’
By Adrian Gianforti I thought working at a PR agency right out of college was career suicide. In fact, I didn’t even consider PR agencies to be an option for me. I had a ballooned ego and I thought I was going to be a big event planner in New York City and be,…… Continue reading ‘Why I chose a career in PR, and why I sent myself out to pasture’
Embrace the ‘Cold Call’ For All It’s Worth
By Calloway Newman As my college years are dwindling to an end, I am reflecting on how beneficial cold calling was throughout these years. Let’s be real, when I first had to make cold calls, I was terrified. My voice would shake as I dialed the numbers, knowing my coworkers heard me struggle through…… Continue reading Embrace the ‘Cold Call’ For All It’s Worth
Resolve to Broaden News Consumption in 2025
Early in my corporate career, a wise mentor shared an important piece of advice that I continue to follow today: Read what your bosses and clients read. Occasionally, I have been reminded about the importance of staying on top of the news. Case in point, I recall being literally yelled at by a boss…… Continue reading Resolve to Broaden News Consumption in 2025
Learn Valuable PR Skills: Volunteer for a Campaign
Noting my early career involvement in politics, a Gen Z college sophomore asked me last week if I would still recommend volunteering for political campaigns. “Absolutely, positively,” I replied. The next three months will be a crash course in strategic planning, political organizing, message development, event planning and grassroots organizing — all key traits…… Continue reading Learn Valuable PR Skills: Volunteer for a Campaign