By Keala Bilbao Public Relations thrives on building and maintaining relationships with different publics. Melody Cowan knows this firsthand thanks to her wide-ranging career. Melody, the culprit behind the viral and media attention of Patti Labelle’s famous sweet potato pies, says maintaining her unique experiences and relationships helped her navigate her public relations career. It…… Continue reading PR Imperative: Manage Good Relationships and Don’t Burn Bridges
Category: Advice from a Pro
How to Avoid Awkward Holiday Conversations
By John Millen Ah, the holidays. It’s that special time of year when we slow down, eat too much food and…engage in awkward conversations. Whether your business and family holiday gatherings are in-person or virtual, you’ll face the same old challenges in communicating during this season. While it can often be nice to mingle, sometimes…… Continue reading How to Avoid Awkward Holiday Conversations
Foodie Moves In-House After Successful Agency Career
By Madi Shaw Initially wanting to be a lawyer, Caitlin Gustman found her way into the world of public relations through the help of DePaul University’s Master of Arts in Public Relations and Advertising program along with the mentorship of a professor who would help her get her foot in the door at one of the industry’s…… Continue reading Foodie Moves In-House After Successful Agency Career
Importance of Openness, Collaboration and Goals in Successful Agency/Client Relationships
By Kaylee Harrington Stacia Doss is driven by her passion for writing, and she has been able to tap that throughout her extensive range of agency and in-house communications experiences, including her current job as Content Marketing Manager at McKesson and earlier positions — Communications Consultant for Blue Cross and Blue Shield, Senior Coordinator of Marketing…… Continue reading Importance of Openness, Collaboration and Goals in Successful Agency/Client Relationships
Soft Skills Tips for New PR Pros
By Mark Mohammadpour Every year I am so impressed with the quality of public relations students about to start their careers. Through PRSSA, internships, and student-run agencies, tomorrow’s leaders are learning in real-time how to strategize and execute campaigns that deliver business impact. Knowing the challenges that new professionals face in the first several years…… Continue reading Soft Skills Tips for New PR Pros
Media Pitches Create Proud Moments, Career Success
By Marina Rutter How do you get your client featured in the New York Times? In her seven years in a public relations career, Neda Veselinovic, communications manager at Motorola Solutions, has already led press trips abroad, managed healthcare communications during a global pandemic, and helped her clients get featured in major news outlets. When…… Continue reading Media Pitches Create Proud Moments, Career Success
Pursue Your Career Aspirations, Even if You Have to Quit a Good Job or Two to Get There
By Kameron Stanko Influenced by his dad and a realization that he lacked the discipline and will to work independently, Luis Agostini joined the Marine Corps as a combat correspondent in public affairs – the perfect job for a mix of field and office work. He described his job as a combat correspondent as a…… Continue reading Pursue Your Career Aspirations, Even if You Have to Quit a Good Job or Two to Get There
Key to Successful Client Relations: Overcommunicate
By Kathryn Smith Rhett Ahlander’s creative side showed itself at the age of 11, when he would make up and design his own logos and ads in a journal, although sadly those are lost in time. After briefly attending med school, Ahlander went back to his original passion for advertising and attended Utah Valley University,…… Continue reading Key to Successful Client Relations: Overcommunicate
Switching or Returning to PR Career? Here’s Help
With some 120,000 public relations job postings on ZipRecruiter alone, almost every agency in the U.S. appears to be scrambling to identify and hire talent. But the process often takes more time than anticipated since most firms are increasingly selective about the talent they want to hire. Many firms are expanding their searches to consider…… Continue reading Switching or Returning to PR Career? Here’s Help
Top Networking Tips for Students Pursuing PR Careers
By Mike Khorev Networking is important for college students as they prepare for their future professional careers. Today, success in the corporate world doesn’t only stem from academic excellence. Rather, according to a 2016 article by Forbes, it’s a combination of academic success and the ability to network with the right people in the professional…… Continue reading Top Networking Tips for Students Pursuing PR Careers