PR Imperative: Manage Good Relationships and Don’t Burn Bridges 

By Keala Bilbao  Public Relations thrives on building and maintaining relationships with different publics. Melody Cowan knows this firsthand thanks to her wide-ranging career.  Melody, the culprit behind the viral and media attention of Patti Labelle’s famous sweet potato pies, says maintaining her unique experiences and relationships helped her navigate her public relations career.  It…… Continue reading PR Imperative: Manage Good Relationships and Don’t Burn Bridges 

PR Imperative: Manage Good Relationships and Don’t Burn Bridges 

By Keala Bilbao Public Relations thrives on building and maintaining relationships with different publics. Melody Cowan knows this firsthand thanks to her wide-ranging career. Melody, the culprit behind the viral and media attention of Patti Labelle’s famous sweet potato pies, says maintaining her unique experiences and relationships helped her navigate her public relations career. It…… Continue reading PR Imperative: Manage Good Relationships and Don’t Burn Bridges