For the first time in 20 years, Korn Ferry’s Los Angeles-based Don Spetner says he’d actually recommend PR as a career choice for his children. Once the head of PR for major corporations, including Nissan North America, Spetner is now EVP of Corporate Affairs for Korn Ferry International, a global recruiting firm.
In a short on-camera interview with PR Week, Don said he’s never been more bullish on the long-term prospects of the profession, although we are in for some rough spots in the short term.
He said clients are looking for the following qualities in PR professionals:
- Keen understanding of business
- Technology savvy
- Creative thinker
- High energy