As this year’s winner of the Daniel J. Edelman/PRSSA Award for Outstanding Public Relations Student, Jessica Colburn is a perfect example of how leadership and hard work can lead to incredible opportunities. Over the past four years, Colburn has played the role of both a college student and a PR professional. Her accomplishments should serve…… Continue reading Jessica Colburn’s Blueprint for Success
Tag: Edelman
Student Surprise: ‘Give Us More Writing Tests’
I was blown away by the reaction of students in my career strategies class this week. Upon receiving corrected copies of a simulated agency writing test that they took following an information-packed lecture by Edelman word guru Tim Schellhardt, a majority of students said they wanted more such tests. More tests? I can’t recall a moment in my college life when I wanted…… Continue reading Student Surprise: ‘Give Us More Writing Tests’
Prepare for Continued “Seismic” SM Change
One of the best things about being a PR-person-turned-teacher is the chance to bring colleagues from my former life into the classroom. Recently, I had the opportunity to invite Janet Cabot , executive vice president, managing director US Food and Nutrition Practice at Edelman, to talk to the Intro PR class. She came well prepared…… Continue reading Prepare for Continued “Seismic” SM Change
Intern Search Season Begins Early
Unlike recent years when I encouraged students to delay pursuing internships until spring or nearer their actual availability to start to work, many agencies are actively screening applicants now in anticipation of increasing demand for entry-level talent. That’s encouraging news for many and it’s consistent with earlier predictions of a healthy increase in PR jobs during…… Continue reading Intern Search Season Begins Early
How to Land a Full-time Job From an Internship
I asked two of my favorite agency recruiters to provide suggestions in response to this question posed to @Culpwrit by @martell_logan (Lamont Logan of London): “. . .could you offer some tips on how to secure a full-time job from an internship?” Erica Caplan, Vice President/HR, Zocalo Group Tips on how to secure a full-time job from an internship (is…… Continue reading How to Land a Full-time Job From an Internship
Career Capsule: Peter Debreceny Says Curiosity Provides Important Perspective
Peter Debreceny Arthur W. Page Society Distringuished Award Winner, 2010 I discovered that curiosity was a good skill to have. Being curious about the world, what makes it tick, the economic and societal factors impacting the business you work for consult to – that’s an important perspective to bring to the communications solution that…… Continue reading Career Capsule: Peter Debreceny Says Curiosity Provides Important Perspective
Things I Wish I’d Known in College
Cathleen Johnson contributes the third part of a series stemming from a panel discussion involving successful women graduates of Northern Illinois University who were assembled by Denise Schoenbachler, Dean of the Business School, on the topic of: Lessons from the Front: If We’d Only Known this Back Then. Cathleen Johnson Things I Wish I’d Known in…… Continue reading Things I Wish I’d Known in College