By Chris Beard Whenever I speak with students or early-career PR professionals about crisis communication, I often hear the same question: “Isn’t crisis comms just putting a PR spin on bad situations to make clients look better?” My answer? That couldn’t be more wrong. During a crisis, your messaging needs to: Be factual/ accurate…… Continue reading Don’t Try to ‘Spin’ a Crisis
Tag: crisis communications
4 Key Lessons from Leaders Under Pressure
If you have to cross picket lines to get to the office, lead a battlefield from the board room, or evade the law to meet your business goals you’re probably not the typical 9-to-5 corporate leader. It’s one thing to lead under the best of circumstances. It’s quite another to manage a team facing a…… Continue reading 4 Key Lessons from Leaders Under Pressure
Crisis PR – The Path Less Traveled
James Donnelly A number of years ago during an agency/client report-card session, a client called me “an adrenaline junkie with a hero complex.” To this day, I’m not sure if she meant to be derogatory. Nonetheless, I’ve grown fond of the description. It’s a great sound bite for anyone seeking part of what it…… Continue reading Crisis PR – The Path Less Traveled