I signed up for Twitter last Fall since everyone told me it was essential to my new digital life.  Perhaps because of a full-time job and my blog, I have not been very faithful about my tweets.  Bottom line, I’m still trying to figure out the Twitter phenomenon.  And I am not alone.  Alisa Agozzino, public…… Continue reading Undergraduate Twitter Survey

That’s the question raised in the current post by University of South Florida senior Nate Fuller’s blog, PR In Progress.  Nate’s latest post deals with what he plans to learn in the time off between classes.  He wants to learn to write HTML, and is looking for some recommendations for resources, preferably free.      In another post, Nate…… Continue reading ‘How Are You Spending This Holiday?’

  Important and fun reading for anyone making a living from words is the book by Dr. Frank Luntz:  “Words That Work–It’s Not What You Say, It’s What People Hear.”  Frank is the popular pollster who regularly appears on Fox News where he takes the pulse of a room full of voters after debates and other…… Continue reading What Do You Mean By That?

The first years of your public relations career are an exciting time of growth and new challenges. Three University of Oregon faculty–Kelli Matthews, Tiffany Derville and Pat Curtin–are conducting important research around the challenges and expectations that young practitioners face in PR agencies, specifically. If you’re working at a PR Agency full time and are younger than…… Continue reading Millennial Survey: Help Employers, Yourself

Career advice from former interns and agency executives were shared recently with 160 interns from 22 PR firms. The often digital-focused discussions provide interesting insights for Millennials. . .and those managing them. Melinda Zurich, Member Services Coordinator for the Council of Public Relations Firms, coordinated Internfest and provides us with the following summary.     You are referred to as Gen…… Continue reading Generation PR: The new breed is you