Millennial Survey: Help Employers, Yourself

The first years of your public relations career are an exciting time of growth and new challenges. Three University of Oregon faculty–Kelli Matthews, Tiffany Derville and Pat Curtin–are conducting important research around the challenges and expectations that young practitioners face in PR agencies, specifically.

If you’re working at a PR Agency full time and are younger than 26, please take minute to read the info below and respond to the survey (link in instructions below). The survey takes a little time to complete (about 20 minutes). By completing it, you’ll learn a bit about yourself and you will help employers better understand your generation. If you have any questions, feel free to contact Kelli, Tiffany or Pat.  Their contact info is at the bottom of this post.

Welcome to an exciting profession!
As a member of the up and coming generation of public relations practitioners, we would like to ask for your help. Workplace expectations are changing with the new tide of public relations practitioners. Public relations employers are asking for help in understanding how to build strong relationships with your generation.If you work at a public relations agency, we hope you will help us by sharing your experiences with us. No scholarly public relations studies have been published that examine the perceptions of young practitioners in public relations agencies. We hope that you will confidentially share your experiences with us through a survey. Participation is voluntary.

Opportunity to Make a Difference
With your help, we would like to make a difference in the lives of new public relations practitioners who work at agencies. We want to make recommendations regarding how agencies can improve their relationships with young practitioners and how they can create an organizational culture that resonates with your generation. In addition, we would like to refine an existing model for ethical decision-making so that it will be useful to young agency practitioners.

If you participate, we will add your name to a random drawing. The winner will receive his or her choice of either an iPod Nano or a $150 gift certificate to iTunes. A $50 gift certificate to Target will be given to two runners up, also randomly chosen. We expect the odds of winning one of the prizes to be about 3 in 500.
At the end of the survey, you will have the opportunity to contact us to indicate whether you would like to participate in an interview or focus group. If you are selected to participate in these activities, you will receive financial compensation in exchange for your participation.

Survey Completion
Because the survey is online and the questions are about your experiences with your employer, please refrain from completing this survey at work. Your employer could otherwise intercept the data. Your participation is confidential.

We are grateful to the Public Relations Society of America Foundation and the University of Oregon for funding this study.

You can begin the survey here:

Questions and Comments
If you have questions or comments, you are welcome to contact us via phone or through e-mail from a personal email account (away from the workplace).

Pat Curtin
University of Oregon
(541) 346-3752

Tiffany Derville
University of Oregon
(541) 346-2035
Blog: PR Post

Kelli Matthews
University of Oregon
(541) 346-3744
Blog: PRos in Training

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